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© 2016 IBM Corporation Leading in the Cognitive Age Beth T. Smith, GM Technology, IBM Watson July 19, 2016 IBM Watson

Leading in the Cognitive Age

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Leading in the Cognitive AgeBeth T. Smith, GM Technology, IBM WatsonJuly 19, 2016IBM Watson

2016 IBM Corporation

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IBM Watson and the Era of Cognitive Business 2016 International Business Machines Corporation2

Video: Ashley Bryant -- Watson talks to a teacher about the challenges of education and how Watson can help accumulate educator knowledge and tailor curriculums.

Link to all Watson 30 second commercials: http://www.ibm.com/cognitive/outthink/?S_PKG=&S_TACT=C34403XW&campaign=IBM%20Cognitive_UN&group=Cognitive_UN&mkwid=05397483-c8bf-4ab5-99d7-714d7d880e9a|447|61223588431&ct=C34403XW&iio=CHQ&cmp=C3440&ck=cognitive%20era&cs=b&ccy=US&cr=google&cm=k&cn=Cognitive_UN

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Todays world is data rich but insights poor

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Data Explosion is Driving the Need for Cognitive Computing4

Watson Finds Knowledge in Noisy Data at Enormous ScaleListens to signals for a domain.Obtains patterns (meaning) from the signals:detects and scores the strength of the signal features;learns which features are meaningful.Determines confidence by analyzing supporting evidence.Uses trained machine learning:previously trained against data that represents domain ground truth.Elevates and amplifies human cognition:Engagement, exploration, discovery, enforcement, decision support,

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Watson: A Cognitive System

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REASONThey can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas. UNDERSTAND

Cognitive systems understand imagery, language and other unstructured data like humans do.LEARN

With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning.INTERACTWith abilities to see, talk and hear, cognitive systems interact with humans in a natural way.

Watson transcribes audio from videos, analyzes the results, extracts various concepts, and recommends related videos7

Watson analyzes images to understand their content without any accompanying descriptive text

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Watson gains Insight into a person by Analyzing their Writing(Signal)(Meaning)9

Watson generates synthesized audio with appropriate cadence and intonation

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Meaning and Natural Interaction: Difference Between a Search Engine & Watson

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Watson: A Cognitive System

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REASONThey can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas. UNDERSTAND

Cognitive systems understand imagery, language and other unstructured data like humans do.LEARN

With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning.INTERACTWith abilities to see, talk and hear, cognitive systems interact with humans in a natural way.

The portfolio of Watson capabilitiesWatson that competed on Jeopardy! in 2011 was comprised of what is now a single APIQ&Abuilt on five underlying technologies.

Relationship ExtractionQuestions&AnswersLanguageDetectionPersonalityInsightsKeyword ExtractionImage LinkExtractionFeed DetectionVisualRecognitionConcept ExpansionConceptInsightsDialogSentiment AnalysisText to Speech

Tradeoff AnalyticsNatural LanguageClassifierAuthor ExtractionSpeech toTextRetrieve&RankWatsonNewsLanguageTranslationEntityExtractionTone AnalyzerConceptTaggingTaxonomyTextExtractionMessageResonanceImageTaggingFaceDetectionAnswer GenerationUsage InsightsFusion Q&AVideo AugmentationDecision OptimizationKnowledge GraphRisk StratificationPolicy IdentificationEmotion AnalysisDecision SupportCriteria ClassificationKnowledge CanvasEasy AdaptationKnowledge Studio ServiceStatistical DialogQ&A QualificationFactoid PipelineCaseEvaluationNatural Language ProcessingMachine LearningQuestion AnalysisFeature EngineeringOntology AnalysisSince then, Watson has grown to a family of APIs. With more functions and APIs are being added every year. 13

How do we deliver on these cognitive capabilities?API availableAvailable as Bluemix servicesCan be used as simple end point APIs orCan be trained to be FCA specific andCan work with your other cloud services in an aggregated cloudYou asked for an understanding of what is real and available today. Developerworks.

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Starter KitsExplore App GalleryAccess code from GitHubDemosInteract live with Watson APIsView videosWatson Developer CloudExperiment with Watson APIsBuild cognitive appsAccess resourcesGet Started Today with Watsonwww.ibm.com/watson/watson-cloud.html

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2016 IBM Corporation