Leadership and Social MediaYMCAJon Bausman

What are we going to talk about?• Who is this guy and why is he talking?• What is social media?• How has it changed things?• How can I use it for the YMCA?• How can I use it personally?

Who is this guy and why is he talking?

• Marketing Communications and Entrepreneurship

• MBA• Worked 2 years in retail• Social Media “Expert”• Intercollegiate YMCA

Board Member• I too think it’s fun to

stay at the YMCA

What is social media?

so·cial me·di·a – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...

In English, it is the dynamic exchange of information and user content.

How has it changed things?What is the significance of these images?

How can I use it for the YMCA?

Transformational• Communicate what

you do for the community• Video, Pictures, Stories• User-Generated Content• Learn from “TOMS”

• Check-In Challenge• Foursquare in with their

goals and progress

• QR Codes• Scan and Fan

How can I use it for the YMCA?

Transactional• Membership Retention• Feedback and Complaints –

Keep Transformational Coming• Customized Tabs with Flyers

and Discounts – Referral Discount

• Recruiting• Who will know better than your

members?• Unique Data – Make them

“like” your page

• The power of Facebook ads

How can I use it personally?

• The Holy Trinity• Facebook, Twitter and LinkedIn

• Boost your SEO with pictures and video named and tagged correctly

• Have fun with it!

Questions?

Let’s stay connected:

Jon Bausman