Lead by Design:

Bringing Design Culture into the Industrial Internet Age

@gpetroff

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POWER & WATER 19%

28.3 B

ENERGY MANAGEMENT

5% 7.4 B

OIL & GAS 10%

15.2 B

HEALTHCARE 12%

18.3 B

AVIATION 14%

20.0 B

TRANSPORTATION 4%

5.6 B

CAPITAL 31%

46.0 B

HOME & BUSINESS

SOLUTIONS 5%

8.0 B

~$147.4 Billion Revenue in 2012 $16.1 B Operating Earnings

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U.S. $70.4 B

Canada & The Americas $13.2 B

Europe $27.4 B

Asia Pacific $24.5 B

Middle East, Africa & Others $11.9 B

2012 revenues total $147.4 billion. 1 Includes U.S. exports to external customers 2 Includes $~5B from �Other Global� areas

Things we are learning that have caused us to shift our thinking

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2010 Benchmark / Audit on Software @ GE

100’s of products released annually

14th largest software company

40+ platform types, multiple technologies

0 Consistent Technology or Experience strategy

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BUT WILL WE GET IT RIGHT?When the world is moving so fast...

ADDING DESIGN TO GE’S DNA

Business“How do we make money?”

Technology“What can we build and deliver to market?”

Design“What do people and organizations need and desire?”

WHY DESIGN MATTERS IN ALL OF THIS....

Shifting from “Think to Make” to “Make to Think”

ELABORATION REDUCTION

DESIGN PROCESS

“Sketching” “Prototyping”

Evidence in the Wild

JAWBONE UP

PHILLIPS HUE

AUTOMATIC

PEBBLE

TESLA

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GE & QUIRKY

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Thanks!GE Design & Experience

Greg Petroff greg.petroff@ge.com@gpetroff