Laying Out Your Website Laying Out Your Website Before DesignBefore Design

Jeff VreelandJeff VreelandVM TechnologiesVM Technologies

jeff@jeffvreeland.usjeff@jeffvreeland.us

BarCampBirmingham 3May 2, 2009

Birmingham, Alabama

Who am I?Who am I?• President of VM TechnologiesPresident of VM Technologies

o www.vmtechnologies.netwww.vmtechnologies.net• Technical Product EngineerTechnical Product Engineer

o Sungard EXPSungard EXP• BloggerBlogger

o www.techRepublican.comwww.techRepublican.como www.socialjeff.comwww.socialjeff.com

• Social Media NinjaSocial Media Ninjao Twitter: @jvreelandTwitter: @jvreeland

• Technology ConsultantTechnology Consultant

5 Questions5 Questions

What Are The Goals What Are The Goals of My Website?of My Website?

Educate Educate Readers?Readers?

Online Online BrouchureBrouchure

Self PromotionSelf Promotion

Increase Increase MembershipMembership

MarketingMarketingSelling A Selling A Product Product Service?Service?

What Content is What Content is Needed to Build My Needed to Build My

Website?Website?

Create an outline of your Create an outline of your websitewebsite

Do I Hire Someone or Do I Hire Someone or Can I Do it Free?Can I Do it Free?

PaidPaid

FreeFree

How Do I Attract How Do I Attract People to the Site?People to the Site?

Business Business CardsCards

Email Email SignatureSignature

GoogleGoogle

FacebookFacebook

How Will I Know my How Will I Know my Site is Successful?Site is Successful?

Be able to measure you goalsBe able to measure you goals

And Most Importantly….And Most Importantly….

When you meet your goals – When you meet your goals – set new ones!set new ones!

Questions?Questions?