Layar Augmented Reality Browser - general presentation

© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksen

Layar general presentationJan 11th, 2010

dinsdag 12 januari 2010

Layar team!


Claire BoonstraLayar co-founder


Our reality: an empty canvas

http://www.flickr.com/photos/pmo/533680927/




http://www.flickr.com/photos/czy_584/42672745/




Augmented Reality is a new medium


Augmented Reality is an “Experience Medium”not just a functional tool


Location & direction

CompassGPS / Cell-ID Camera


Android iPhone 3G S Symbian

back soon2010

Supported devices


Open platform

Everybody can create their own Augmented Reality experiences on Layar


AustriaBelgiumBosnia

BulgariaFrance

GermanyItaly

IrelandMontenegroMacedonia

NetherlandsPortugalSerbia

South AfricaSpain

SwedenUnited Kingdom

Canada United States

Mexico

VenezuelaBrasil

ArgentinaChili

IndiaSingapore

JapanKorea

AustraliaNew Zealand

+500Granted developer keys

1500+Active Layar content creators


Content developers doing business

developing layers for themselves or 3rd partiesdinsdag 12 januari 2010

>300 layerspublished worldwide


Some of the brands on Layar

TruliaYP

OSM

HotpadsIdealista

Newbury St

Voodoo Fest

Tim Horton’s


http://layar.com/layers

http://layar.com/layers

Examples of what can be done with Layar -

already now


© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com

http://en.nai.nl/exhibitions/sara

Layer developed by NAi/ IN10 (Rotterdam)




Detailed 3D model on top of construction site

While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized.


“See what you can’t see”


Re-create the past

Amsterdam, Damrak, 1942

Fictional example; various of such layers in development


Imagine: Summer 2010, Colosseum, Rome


... and hear the lions roar

Fictional example; various of such layers in development


“Old” art

Layer developed by Hoppala (Germany)


New art?Inside of a piece of art inspired by Mondrian

Layer developed by CMCDV (Germany)


3D objects placed above your house

Layers developed by Muzar.org (NL) and Winvolve (Canada)


Webservice (PC)

Place Santa in someone’s office

Layer developed by Muzar (NL)dinsdag 12 januari 2010

Allez les Bleus!London greets

you!I wanna see mashed

potatoes :)

Fictional example

Place messages above the sports field



Layer developed by AugmentReality.co.uk

Beatles Magical AR tour


Hermann and me in St Anton!Brought to you by Audi

Stand here to take a picture with

Hermann Maier in 3D!

Fictional example


Special feature:Automatic Triggering

http://www.flickr.com/photos/gx9/274672095/




Seeda - Japanese Rapper

launched new single though Layardinsdag 12 januari 2010

http://layar.com/autotriggers-used-in-ar-music-promotion-campaign-with-seeda/

http://layar.com/autotriggers-used-in-ar-music-promotion-campaign-with-seeda/

music starts playing automatically when reached pre-defined destination

Layer developed by SystemK (Japan)


Many possibilities for auto-triggered actions:

Play audioPlay video

Show quiz questionShow 3D object

Show imageetc...


Special feature:Point - Point


Point to Point

enables treasure hunts, city tours etc


Personalization & closed layers:

login

Layer developed by Masternaut


Loginenables people to see layers only meant for them

(B2B, personalisation)


© 2009, Layar BV Confidential and Proprietory

Games

Fictional example; demo’d by Layar at PICNIC conference 09


Experience domesWalk inside the dome

& teleport yourself

to a new world:

Japanese street + street sounds

Fictional example; demo’d by Layar at PICNIC conference 09


All possible: right now.with Layar version 3.0


http://dev.layar.com


Layar so far: “where is...”


Existing infoLocation database

New content, created for AR


MovingAround me

“Where is...”

New artMessages & Graffiti‘What’s going on’

StorytellingAR gamesArt walks

City tours



New content, created for AR


MovingAround me

“Where is...”

New artMessages & Graffiti‘What’s going on’

StorytellingAR gamesArt walks

City tours

Most of the current layers

Most interesting area for Layar!


Storytelling

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgdinsdag 12 januari 2010

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

Experiences!


3D modelers

Creative Agencies

Architects

Storytellers

Tech developers

Brands

Animators

Artists

Historians

Governments

Game designers

Educators

Needed: Ecosystem


Do it yourself ?http://dev.layar.com




Need help?Check the Developer Catalog


© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com


or use one of theseeasy development tools:


• PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/

• LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com

• Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0


http://code.google.com/p/porpoise/




http://layardotnet.codeplex.com/

http://layardotnet.codeplex.com/

http://pypi.python.org/pypi/django-layar/0.1.0

http://pypi.python.org/pypi/django-layar/0.1.0

or use BuildARIf you don’t understand this

"object": {"icon": "icon1.png",

"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d

"size": 2},

www.buildar.com


http://mika.in10.nl/nai/?countryCode=NL&lon=4.48250770569&timestamp=1259340918357&userId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&developerId=122&developerHash=e2c84db50cf137927708829262da389d2e00967b&radius=1000&lat=51.9172205294&layerName=nai&phoneId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&accuracy=100










http://www.buildar.com

http://www.buildar.com


What’s your dream?


visit www.layar.com

[email protected]

@claireboo


http://www.layar.com

http://www.layar.com

mailto:[email protected]

mailto:[email protected]

Technology

Layar Augmented Reality Browser - general presentation