Launching a Values-based Technology Business in a Growth-oriented World by Andrea Wood

Launching a Values-based Technology Business in a Growth-oriented World

Launching a Values-based Technology Business in a Growth-oriented World

Andrea WoodManaging Director A2W Consulting

What IS a start-up?A start-up is a human institution designed to deliver a new product or service under conditions of extreme uncertainty

- Eric Ries, The Lean Start-up

Entrepreneurs throughout the ages live the hustle

A critical pivot from profit orientation to shared value

Build-measure-learnat what cost?

Source: Eric Ries, The Lean Startup - Google Tech Talk, April 2011 http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talk

Focus on short-term value flies in the face of sustainable, long-term growth $1 week$1 hour$$$$$$ PROFIT$$$$$$$$$ PROFIT$$$$$$$$$$$$$ PROFIT10% of workforce

Start-ups are ideally positioned to address social and economic aspects of business

Customer well-being

Supplier viability

Community economic distress

State of vital natural resources

What is shared value?Start-ups could bring business and society back together by redefining their purpose as creating shared valuegenerating economic value in a way that alsoproduces value for society. Michael E. Porter and Mark R. Kramer

Source: Michael E. Porter and Mark R. Kramer, The Big Idea: Creating Shared Value, 2006 Harvard Business Review

3 ways tocreate shared value

Shared value reconnects business success with social progress

Source: FSG, 2012, http://www.fsg.org/approach-areas/shared-value

Shared value is perfect for showing love to your start-upA method to understand markets, competition and management

Building a businesses around shared value = choosing a tool for critical thinking Product developmentMarketingSales Operations

Any questions?Thank-you!

For more information, please contact me at:[email protected]

Shared Value Resources

https://hbr.org/2011/01/the-big-idea-creating-shared-value

http://sharedvalue.org/about-shared-value

http://www.bcorporation.net/blog/andrew-talks-b-corps-and-shared-value