Text Message Marketing

Harnessing the power of mobile for your business

Welcome to the age of mobile

• In coming years, daily mobile internet usage is expected to overtake desktop browsing. Mobile web traffic increased 27% in 2012 alone.

• 91% of people in the United States keep their mobile device within reach at all times, day or night.

It’s all about communication

• Companies should seek to drive business by creating open lines of communication with consumers.

• SMS marketing is the simplest way to create a dialogue, as solutions are scalable to businesses of any size and shape.

• There are many ways to harness the power of SMS marketing.

Finding the right partner

• Ez Texting is a service designed to empower your business with user friendly mass texting solutions serving clients such as Pepsi, AllState, Public Storage, and many others.

• Our text message marketing services are free to try, easy to implement, and designed to grow with your business.

Using your contacts

• Upload your pre-existing contacts instantly and organize them into different messaging groups if desired.

• Send text messages to all contacts or only specific groups to announce sales, drive promotions, or simply say ‘thanks for your business.’

Your message will be heard

• Text messages on personal mobile devices have a 95% open rate, and are 10x more likely to receive a response than an email.

• Responses can be viewed immediately in real time, and can be used to create more specific marketing profiles and communications in the future.

• Build your contact list by applying EZ Texting to your website, applications, and social media.

Apply Ez Texting to your website or app

• Developer APIs allow the functionality of Ez Texting to be reproduced in your website or app.

• This allows your website/app to send and receive text messages to consumers, and provides perspective on which outreach platforms are yielding results.

Empower your social media

• Through the use of widgets, companies can entice consumers to opt-in to mobile campaigns via their website or social media pages.

• Any person browsing your site or social media page now has potential for real time communication and data exchange.

• A strong opt-in strategy is crucial.

Developing a strong opt-in

• A good opt-in is beneficial to the consumer in a way that will catch their attention.

• Discount codes, promotional offers, secret sales, and giveaways are common successful opt-in strategies.

• Always provide a clear opt-out option; this transparency builds trust in the consumer.

Using keywords to build contacts

• Setting up a keyword via short code allows anyone to opt-in via text message, i.e. “Text Joes to 313131”

• Use social media and print advertising to promote keyword opt-ins and reach new consumers.

• Thousands of keywords are available for use.

The sky’s the limit

• Once you’ve built your contact list and outreach strategy, your creativity is the only limit.

• Build specific outreach profiles for different types of consumers.

• Employ specifically targeted marketing to applicable groups.

• Drive business as you grow with scalable SMS solutions.