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Launch a Killer WordPress Xin Peng

Launch a killer word press

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Page 1: Launch a killer word press

Launch a Killer WordPress

Xin Peng

Page 2: Launch a killer word press

OutlineStructure

Establish FoundationFrame the HousePut up the Walls

Design and FunctionalityExterior DecorInterior DecorInstall and Upgrade AppliancesHold an open HouseDo one last walkthroughPut it into Market

Page 3: Launch a killer word press

Establish FoundationPick a good host

Standard vs. Managed HostingShared vs. VPSDedicated serverGet a domain name

Page 4: Launch a killer word press

Foundation Checklist

❏ Shared hosting or VPS?❏ Standard or managed?❏ Does the host offer the level of support you need?❏ Does the host include backups, security or other features you

want?❏ Does it fit within your budget?❏ Have you secured a domain name?

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Frame the HouseInstall WordPress

Pick an installation type(one-click, five-minute or manual)

Single site or multisiteConfigure DatabaseModify .htaccessChange site settings

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Put up the Walls(Theme)❏ Decide on a free or premium theme❏ Pick the features ❏ Evaluate the reputation❏ Evaluate reviews, updates and support❏ Evaluate SEO compliance, responsiveness, security, and customization

options❏ Setup a testing environment❏ Download and install theme on test environment❏ Use the theme options panel to make customizations❏ Make CSS customization❏ Upload the local site to live server

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Exterior DecorOptimize brandMake CSS ModificationsModify Settings>PermalinksAdd a Site MapCreate a custom 404 page

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Exterior Decor Checklist❏ Ensure consistent branding across logos, color schemes, fonts,

and web copy❏ Explore and utilize the theme options panel❏ Explore and utilize extra theme menus❏ Backup your site/create a child theme❏ Make modifications directly via CSS❏ Modify the permalinks❏ Create a sitemap manually or via plugin❏ Manually code or use a plugin to create a custom 404 page

Page 9: Launch a killer word press

Interior DecorCustomize what’s visibleOffer Further BrandingAdd User Support and Features

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Interior Decor Checklist❏ Remove unnecessary items from the dashboard❏ Add more features to your dashboard like site stats❏ Add Custom widgets to display site information and/or to offer

guidance to your clients/users❏ Remove WordPress branding and insert your own❏ Use a white labeling plugin❏ Simplify your workflow

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Install Appliances(plugins) CommentsSEOSecurityImage OptimizationNewsletter SignupsAnalyticsCaching

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Hold an open House(Testing)Go over your site Cross-Browser checksTest on Different FormatBeta Testers

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Last Walk Through➢Develop content plan➢Develop maintenance schedule➢Establish backup➢Put it on the market

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Thank You!