Latest update on mobile ecommerce 2014

• First of all, the speed of theInternet on a mobile device hasdrastically improved, as has theweb-enabled mobile devicesconsumers increased available tothem.

• Businesses are now faced with aconsumer that can be connected24/7/365 in almost any situation,which is a trigger to organizationsthat puts importance on offeringmobile-friendly versions of theirecommerce sites.

Latest update on mobile ecommerce 2014

• Looking at data from the first quarterof 2010, only 3.4 percent of totalvisitors to an ecommerce site camefrom mobile devices, which includessmart phones and tablets. Fastforward to the first quarter of 2014and that percentage jumps to 36.9.

• Responsive web design is the bestanswer for an ecommerce site asconsumers can easily browse from aSmartphone or tablet on it.

Facts related to mobile ecommerce 2014

• 36.9 percent of ecommerce sitevisits were made using smartphones and tablets.

• 76.9 percent of orders madeonline during Q1 of 2014 weredone using a desktop computer.

• Purchases made online usingmobile devices accounted for theremaining 23.1 percent.

• 81.8 percent of revenue camefrom purchases made ondesktops and just 18.2 percent onmobile devices.

Graph related to mobile ecommerce 2010- 2014

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