Last Second Tickets

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LAST SECOND TICKETS

IS “BOOKINGS.COM” FOR THE ENTERTAINMENT INDUSTRY

PROVIDING A NEW LOYALTYPROGRAMME FOR MNO’s

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LST (Last Second Tickets) is a white label “OTT” player and has worked in collaboration with

Everything Everywhere (EE) in the UK over the last 4 years to deliver an award winning joint consumer

service selling unsold tickets to live events.

LST has delivered this service to EE as a white label SaaS product, which is self-funding and delivers

massive loyalty and significant net new revenues.

LST is expanding to international markets and is looking to secure a new partner in each territory

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LAST SECOND TICKETS: JOINT VALUE PROPOSITION TO CONSUMERS

• Unique and disruptive service that captures user’s imagination and is very compelling

• 40% of live event tickets remain unsold

• LST has created a brand new service capturing the value from £3B of unsold tickets

• Unique access to heavily discounted tickets

• Typical discounts up 75% or many 2-for-1

• Something for everyone: Over 50+ genres :

• 10,000+ live entertainment venues in the UK

• Daly refreshed content: Great engagement

• Multiple consumer segments can be targeted

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Customised based on the needs of the Telco’s

demographic profile

Only 7% of live events ever

sell out

Exclusive access to over 200M unsold tickets PA

*LST SOLD MORE DISNEY TICKETS IN 2012 THAN TICKETMASTER

EVENTS TO MATCH EVERY DEMOGRAPHIC PROFILE

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PERSONALISATION IS A STRONG DIFFERENTIATOR•The tailored offers increases relevance and is the most important customer requirement

THE BENEFITS THAT CONSUMERS ENJOY

REWARDS• ‘Great value’ is an important benefit• Discount acts as deal clincher but event needs to be good quality• People love a great deal

ACCESSIBILITY•It is not a lottery to get the special offer - the ticket is available•Broad range of locations and venues - Hyper Local•Varied events... not just music

*Orange Trials Team research - 2012 Innovation - 2012 Brand - 800 Panel

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BRAND AND SERVICE DIFFERENTIATION BENEFITS FOR MNO’s

• Positive brand engagement – compelling end-user experience and value impact for MNO

• Data enhancement/usage

• Location based service - Proximity matching of venues to unsold events encouraging spontaneity

• Encourages use of new technologies – Mobile Apps, NFC, other network enablers, SDN (software defined networking) USSD etc.

• Flexible loyalty programme that integrates seamlessly with existing programmes

• Leverage ‘A’ list artists across other areas of customer comms

• Differentiator for new customer acquisition

• Ability to reach all customer demographics

• Direct to bill ticket invoicing and Paperless ticketing

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REVENUE BENEFITS FOR MNO’s

• Commission based model that is shared with MNO creating net new revenue

• Self funding loyalty programme - generates significant revenues at ZERO COST TO THE MNO

• Proven churn prevention - Empirical study conducted vs. control group of 500k consumers – massive increase in loyalty

• Time to revenue is fast as service is deployed and operational in no time as LST offers the service on a SaaS basis – FAST DEPLOYMENT

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1.65M Orange customers have actively engaged with the service

21.2% of customers have fully registered for the service with their event preferences

Over 476,000 REGISTERED FUN FINDER USERS with ZERO above the line advertising

11.4% have attended 2 or more events in last 12 months (inc FREE events)

13.7% OF FUN FINDER REGISTERED CUSTOMERS HAVE

STAYED LONGER WITH ORANGE BY 2.1 MONTHS (£4m+ BENEFIT)

CASE STUDY: ORANGE FUN FINDER RESULTS FOR FIRST 12 MONTHS

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CONSUMER LOYALTY VALIDATION

2013 WINNERBest Use of Technology in a Loyalty Programme

2013 Highly CommendedBest Loyalty Industry Innovation

Best Loyalty Programme of the Year - Mobile

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LST DELIVERED MILLIONS OF REVENUES IN 12 MONTHS FOR EE

WE WOULD LIKE TO SECURE ONE EXCLUSIVE MNO PARTNER IN EACH EUROPEAN COUNTRY

AND WOULD LIKE TO MEET YOU EITHER AT YOUR OFFICES OVER THE NEXT FEW WEEKS OR AT

MOBILE WORLD CONGRESS TO DISCUSS THIS

WE HAVE BOOKED A SUITE AT THE FIRA CONGRESS HOTEL FEBRUARY – 24TH – 28TH

THANK YOU

Craig Massey - CEO

M: +44 7917 887676 T: +44 (0)20 3005 [email protected]

[email protected]

The Clove Building, 4 Maguire Street, Butlers Wharf, London SE1 2NQ