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Ben gave a presentation to Leeds Met students on Landing a Job in the Digital World.
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Landing a Job in the Digital WorldJune 2010By Ben Cotton
A quick vote...A quick vote!
It's a tough world out there!You have to make yourself stand out from the crowd!
'It's a tough world out there'
'You need to stand out from the crowd'
That's helpful!Helpful!
'the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.' Tom Peters, Personal branding bloke, 1997
Your Blog is the new CV
Your blog is your new CV!
So is your e-portfolioSo is your e-portfolio!
But how can you launch this work?
How can you launch this work?
19m UK active Internet users
25% micro/blog
79% watch videos online
58% read blogs
64% belong to a social network
No paper vs. lots and lots of paper
Cheap vs. some expense
Demonstrate digital skills vs. cutting and sticking!
Email link vs. show hard copy
Stand out from the crowd vs. fiollow the crowd
Wider audience vs. limited audience
Instant vs. slow
Digital Footprint
'Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’s career history and work ahead of hiring an individual.' Stephen Waddington, MD Speed Communications, 2009
'As more and more people use Twitter, Facebook and blogs we know far more about people than we’ve ever done before. The first thing that I do when recruiting someone is check them out online. It’s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.' Stuart Bruce, MD Wolfstar, 2010
Personal Brand vs. SEO
Personal brand is pre-google1997 vs. 2010People mention personal brand or digital footprint, they are often referring to something that is better described as personal SEOPeople describe what happens when someone Google’s your name
Having good stuff come up is the essence of personal SEO
Permanent
Immediate
Public
Some cautionary tales...
'Facebook users are dumb F*cks!'
Kevin Colvin is a fairy
#Epic #Fail
Tweeted his way out of the Labour Party
'Coffin dodgers'
Pub full of 'depressed teuchters''Johnnie Walker Red Label is so awful they can't sell it in Scotland'
'Just won a signed Celtic shirt in a raffle. Want to vom'
Where to start?
Google yourself!
123.people.com
Google Alerts
Voice your opinion
Improve writing
Google loves blogs!
Demonstrate industry knowledge
Presentation decks
Examples of writing/projects etc
CV Great for search!
Free your work...make your e-portfolio go 'live'!
Access to industry people Find out
what people are thinking!!!
Build an online reputation
Get into conversation
Let them know about your blog
Find out about industry issues
Let them know you are looking for a job!
It's a tough world out there!You have to make yourself stand out from the crowd!
Success!
PSSTT! Remember to click here!
Other considerations...
Privacy
SharableContactable
SEO yourself to the max!
Curate, as well as create
Client confidentiality
Personal privacy
Extremely public
Could look stupid and damage your reputation
Q&A
Any questions?
ThaThThank you Thank You
Contact Details
[email protected]/bencottonwww.socialwebthing.comwww.ben-cotton.comwww.linkedin.com/in/bencottonwww.slideshare.net/bencotton
