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Landing a Consulting Job with three questions

Landing a Consulting Job with three questions

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Presentation to Consulting Network of Silicon Valley in 2010

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Page 1: Landing a Consulting Job with three questions

Landing a Consulting Jobwith three questions

Page 2: Landing a Consulting Job with three questions

Fred Schenkelbergbased on a bit of training and experience

Page 3: Landing a Consulting Job with three questions

Outline

Preparation

Opening

Elicitation

Page 4: Landing a Consulting Job with three questions
Page 5: Landing a Consulting Job with three questions

The Client Request

“Fred, Fred, I need your help!”

“I want you to change our corporate

culture.”“We need...”

Page 6: Landing a Consulting Job with three questions

Preparation

Page 7: Landing a Consulting Job with three questions

Focus yourself customer

Are you the right person?

Consider the outcomes.

What do you want when this engagement is complete?

What will that get for you?

How will you know you have it?

Their explicit

outcomes

Your explicit

outcomes

Their implicit

outcomes

Your implicit

outcomes

Page 8: Landing a Consulting Job with three questions

Prepare

Is it safe? Am I of value to them? What do I bring them?

Understand the outcomes

Leave them with improvement

What is the key message that I want to deliver?

Page 9: Landing a Consulting Job with three questions
Page 10: Landing a Consulting Job with three questions

Opening

Page 11: Landing a Consulting Job with three questions

World Models

Clients often only see the problem

Why did this happen

The person to blame

What went wrong

It’s only a challenge ahead

Page 12: Landing a Consulting Job with three questions

Permission & Rapport

Pace and lead

Recall a positive experience

Tell a story

Use your language skills

Get up and move

(what is it they want?)

PacePace

PacePace

PacePace

LeadLeadAcceptance

Acceptance ResistanceResistance

WordsTempoPostureEnergy

BehaviorGestures

AttireTone

Page 13: Landing a Consulting Job with three questions

Resourceful state

Move the client from the problem to a positive focus

Acknowledge the problem, and...

Expand the world model to open up more options

Page 14: Landing a Consulting Job with three questions
Page 15: Landing a Consulting Job with three questions

Elicitation

Page 16: Landing a Consulting Job with three questions

Client's real needs

First understand their view of the world

Expand their view, maintaining rapport

Recover information

Deletionsselective attention

to certain information

Unspecified Nouns

“Our people are incapable”

Distortions changes to what we see, hear, feel

Assumptions“Our people need to work together

better”

Generalizations

sample of one...

Necessities“Can’t”

“Impossible”

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Desired state

What is the client’s world view when everything is going right?

Do they even know?

When they can “see” the future, they increase their motivation for a solution.

Page 18: Landing a Consulting Job with three questions

Key Questions

What do you want?

What will that get for you?

How will you know when you have it?

What do you have that you wanted?

What has that gotten you that’s even more important?

How did you first know you had it?

(when IN desired state)

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Other questions

When is the key decision?

What form should the result take?

Who should be included?

What will you lose when you have the solution?

What are the barriers today?

What is already in place?

What else do you need?

What is the first step?

Do you have any money?

Page 20: Landing a Consulting Job with three questions

Language and time

Use past tense for the problem

Use present tense when talking about desired state

Avoid jumping to a detailed solution or putting content into what they desire

Future

when you have been enjoying the solution...

Present

“it’s always been” till now

Past

So you had difficulty

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Page 22: Landing a Consulting Job with three questions

3 key questionsWhat do you want?

what will that get for you?

How will you know when you have it?