Lecture L19 LOCAL

WHERE  DO  THE  PICTURES WE  TAKE  GO?

WHAT DOES A “LIKE”SAY ABOUT US?

Have you played “pógó”?

“Check in”

Local55 million people have checked in 6 billion times to FourSquare

Grew 3400% in 2010

Local

78% of mobile users use location based apps

Adjacent Possible

The inventor must use the components that exist in

his environment

Steven  Johnson

Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival

If content is king, context is its crown

Study Exercise

Mobile is more than a small computer, with small screen, that happens to do voice also

WHY IS

IMPORTANT?LOCAL

THE INTERNET IN

1994

DATA COMPLEXITY

EXPONENTIALGROWTH

30 DOUBLINGS= BILLION

THEORY OF

DATA COMPLEXITY

LINEAR

CATEGORISED

SEARCH

Search

SMART

YOU

BIG DATA MARKET IS WORTH 48.3 BILLION USD  BY 2018

IT IS EXPECTED THAT 4.4 MILLION JOBS ARE NEEDED WORLDWIDE FOR DATA ANALYSIS

THE DRIVERIS FINANCIAL

Source:  IDC  IVIEW  Extracting  Value  from  Chaos

COMPANIES HAVEINVESTED IN TECHNOLOGY FOR 4 TRILLION DOLLARS SINCE 2005

Source:  IDC  IVIEW  Extracting  Value  from  Chaos

DATA GENERATED EACH YEAR ARE

1,000,000,000,000,000,000,000

ZETTABYTE

75% OF DATA COMES FORM INDIVIDUALS

Source:  IDC  IVIEW  Extracting  Value  from  Chaos

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

300 hours of video are uploaded to YouTube every minute

EVERYTHING WE DOCREATES ADIGITAL FOOTPRINT

NUMBER OF PEOPLE ON THE INTERNET

3 BILLION

GOING TO BE

50 BILLION

INTERNET OF

THINGS

ASSISTEDSERENDIPITY

If you liked this, you will also like this other thing

Local

What if you had all the music in the world. What will you listen to next?

Local is more than where you are

Local

Local is also about you – your digital footprint

Local

Local is the CONTEXT of the CONTENT

Local

CONNECTINGDIGITAL FOOTPRINTSTOGETHER

This is the important stuff

http://www.flickr.com/photos/zongo/

LocalAround 67% of Netflix rentals are a result of algorithmically generated recommendations

Data analytics system will explore your digital footprints

KEY TREND

Content will be delivered by algorithms

KEY TREND

Privacy vs. Transparency

PRIVATE PUBLIC

Filter Bubbleshttp://www.thefilterbubble.com/

Local

Eli PariserFilter Bubbles

PERSONALISED CONTENT

Privacy vs. Transparency

PRIVATE PUBLIC

Those who provide the mostrelevant results win

KEY TREND

Those who provide serendipityto the experience will win

KEY TREND

“The true cost of remaining anonymous, then, might be

irrelevance.” - Eric Schmidt, Google

Eric SchmidtMacTaggart Lecture, Edinburgh TV Festival

Your Digital Footprint + Data Analysis + Serendipity = Local User Experience

KEY TREND

BIGDATA

SummaryLocal  is  more  than  where  you  are  Data  Complexity  means  smart  Big  Data  is  everywhere  Someone  will  analyze  the  data  Those  with  the  best  experience  win