Expect Great Things

June 9th 2012

Santa’s Workshop ContestPresen

ts

To significantly increase Kohl’s brand, publicize their charitable

work, engage the community, and build its fan base.

Objective:

Solution

Create a holiday contest using Existing and Emerging Technologies to:

• Utilize existing social media technologies to increase visibility

• Solicit user-generated designs from students thus supporting schools

• Offer prizes to the winners based on voter results

• Give discount coupons at the store to fans who view virtual projects

Emergent Technologies

A contest where students submit their creative and innovative ideas to win

prizes but a challenge that will help raise the necessary funds for them to

purchase their very own innovative technology at their school.

* The best idea - students learn to innovate and can win an iPad and other great prizes while doing so

* SMART fundraising - an easy way to raise funds while voting for the best innovative idea

* m2i Center - schools and libraries get a sure fire way to innovate and businesses get an innovative work force

Existing and Emergent Technologies can be used to

reach a wider audience and integrate user experiences

into product sales.

Existing Technologies

• Social Media Campaigns

• Print and Interactive Media

• QR code scanning

• Mobile Apps

Emerging Technologies

• Augmented Reality

• 3D Projection Mapping

• Digital Display

Delivery

Results

• 2 million new fans

• 15 million unique

visitors

Kohl’s has previously demonstrated the ability to reach and influence a

wide demographic group through its Dream Big, Act Now campaign.

Social Media

• New tab on Kohl’s current mobile app.

• Support Augmented Reality In-store Experience

Develop an Integrated Mobile Experience

Mobile Applications

Augmented Reality

Augmented Reality

Digital Signage

3D Projection Mapping

3D Projection Mapping

Projected Outcomes

Expect Great Things

• New fans• Increased foot traffic

• Publicity

• Kids who care