klaus estrugo ecksteininnovation director, china r&d, ericsson

INNOVATION long-term & short-term

Strategic Direction

Now 5 years 10 years

DevelopmentUnits

Business Decision

Strategic and New Areas

Focus

EricssonResearch

External ResearchCo-operations

UniversitiesResearch Institutes

OperatorsEnd-users

Other Industries

Research - Innovation - Market

ResearchInstitutes

Universities

Activitylevel

Time

Research Testbeds Standardization Products

CompetenceIPR, Concepts

Proof of concepts Demos

Standards andrequirements

Time To Market

Industry

Companies

The Research Institutes

Universities

How long time does it take?From start of standardization to first product

Prep Preparation

1990 2010

GSM

2000

WCDMA

HSDPA

LTE

MMS3G TV

TechnologiesOpen Global Standards

GSM900IMT-2000 core band

IMT-2000 extension band

HSPAe

GPRSIMS-VoIP

20051995

Prep IMT-Advanced

1-3 years

3-5 years

10-12 years

Services

TD-SCDMA

Spectrum allocation

EVERYTHING CONNECTED

Consumer Electronics

Automotive & Transport

Utilities & Home Automation

… any many more …

EVERYTHING CONNECTED EVERYTHING IS SOCIAL

TRUSTED COMMUNICATIONS

TRUSTED COMMUNICATIONSPRIVACY PROTECTION

› Secure networks interconnectingeverything

› Secure user-friendly services› Robust and reliable platforms

Network Simplicity

› Plug & play for all network nodes› Self-managed networks with automatic

optimization and corrective actions

MAKING HIGH PERFORMANCE NETWORKS AFFORDABLE

Unlimited performance

SERVICES ARE PRESENT ALWAYS AND EVERYWHERE

› Faster and richer services, larger screens, IPTV and 3D

› Networks perceived as without limitations

Innovation ecosystem

One way to innovate new applications andproactively improve our technology

in a sustainable way.

WE CREATEA COLLABORATION CULTURE

WE DRIVE TOWARDSA WIN-WIN SITUATION

WE BUILDUPA PARTNER ECOSYSTEM

Create your innovation – Ericsson LabsAn initiative for open innovation by Ericsson Research

Download – Create – Upload – Publish – Evaluate

Cooling competence center

Cooling Competence

Center

Internal Resources University

Suppliers

E-marketplace service

AiDeBaoservice

Market channel

with consumers

Enterprises with casual

workers

Consultantsupplier

www.aidebao.ws