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Killer Marketing & Distribution Strategies for Your App
If you are a business owner in the contemporary setup, you
appreciate how stiff the competition is. The world is now a global
village and this translates into stiffer competition. With the advent of
internet marketing, more businesses are now online and to stay ahead
of the pack you have to think outside the box. This is where a mobile
app comes in handy.
Introduction
Google has indicated that mobile internet traffic has surpassed desktop
traffic. The SimilarWeb’s State of Mobile Web US 2015 report says,
that over 56% of all internet traffic is now mobile. Better still, there
are over 2.1 billion smartphone users, which highlights the importance
of mobile for business marketing. 62% of smartphone users have made
a purchase online over the last 6 months.
Increasing Dominance of Mobile Internet Traffic
Dear Readers, My apologies for the interruption:
W2S Solutions have published few more topics, hope it will be helpful to you:
5 Inbound Marketing Strategies That Can Draw Your Customers Like
Bees
4 Tips for Automating Workflow
A Blueprint for Disruptive Thinking
Mobile App Development Trends to Look Out for in 2017
How to hire a Chief Technology Officer for your business?
The Ultimate List of The Best Mobile APP Development Tools –
Infographics
How to Boost Business ROI with iPhone App development
Tips to Develop iPhone Apps
Things to Consider Before Hiring an App Developer
Mobile apps are all the rage in internet marketing. With an app, you
are able to capitalize on the internet technology to boost your
business. These apps guarantee more traffic to your website through
increased immediacy. With a mobile app, it is easier to engage with
the target audience, cut cost of operations and get more
comprehensive consumer insight.
However, there is a catch when using a mobile app for your business.
A Google Report showed that 25% of all installed apps never get
used. 26% of these installed apps are abandoned after the 1st use. The
question then becomes; though the app is well developed by Android
and iPhone apps Development Company, how do you market your
app to avoid the same fate?
Leveraging Mobile to Optimize Your Business
Make sure you know who is you target customer and create content that is aimed at their preferences. Make sure the app design and content aptly fulfils the needs of your target demographic.
Below are some crucial marketing strategies to ensure your app meets its objectives:
Learn and understand your target audience:
Learn and understand your target audience: Make sure you know
who is you target customer and create content that is aimed at their
preferences. Make sure the app design and content aptly fulfils the
needs of your target demographic.
Find your niche: Now that you understand the target audiences,
make sure your app stands out by adding features that are unique and
which are specifically built to engage your target audience.
Build a killer website: Your app should complement your equally
good website.
Optimize for app stores: Make sure your app is app-store ready by
including relevant keywords in the title and description. This means
your app comes up on top of every search by users in any app store.
Stand out: When marketing, make sure you stand out from the
crowd. Capture the interest of your target audience in order to inspire
them to download and share the app. The idea is to leverage word of
mouth and help your app grow naturally.
Leverage social media: Over 2.5 billion people are on social media
and there is every reason to ensure your app is highly visible. To do
this, include social sharing icons on your app because this is the
easiest call to action (CTA) users will heed to.
Captivate early adopters: By releasing early and repeatedly, you
will create visibility to a core group of users called early adopters.
This means a basic form of your app can be used if all the core
features are available as you continue building on the rest of the
framework.
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