Upload
scott-lang
View
128
Download
0
Tags:
Embed Size (px)
Citation preview
Biomimcry
Biomimicry or biomimetics is the examination of Nature, its models, systems, processes, and elements to emulate or take
inspiration from in order to solve human problems (Wikipedia)
What can business learn from this?
•Dinosaurs ruled the earth for millions of years• They adapted into virtually every
ecological niche•And they dominated each of
those niches
And the point is?
• Dinosaurs kept improving over time• They were fearsome competitors in an aggressive marketplace.
• However, they did not survive the unexpected!
• So, can we learn both from what they did well, and what they failed to learn?
Are there any parallels? YES!
• The dinosaurs specialised, as do industry sectors.
• Each type of dinosaur developed attributes suited to its niche
• Does your firm do this?
Brontosaurus
Initial Comparison
Brontosaurus• Slow-moving• Large, not particularly
responsive to changes in its environment
• Requires a lot of resources to perform at any level at all...
Government departments• Does the list on the left
sound similar to government?
Tyrannosaurus Rex
Tyrannosaurus Rex• Fearsome to anything
smaller than it• Stops at nothing to get what
it wants• Rules its environment by
fear• Even its presence is enough
to quieten everything else• Highly specialised
Dominant (Monopoly) Businesses
• Fearsome to competitors• Will use any legal or
political avenue to get what it wants
• Presence of such firms discourages competition
• Highly specialised
Triceratops
Triceratops
• Adapted to defend itself from predictable threats ( predation)
• Slow-moving, reacts to danger rather than anticipating it
• The best at what it does; less vulnerable than other herbivores
Defensive sectors• Utilities, health care etc• Able to look after
themselves in a downturn, because they are adapted to slower/calmer parts of the economy.
• Not necessarily known for being innovative.
Deinonychus
Deinonychus• Ruthless, intelligent killer• Able to think ahead in order
to work in packs• Fast moving • Able to change focus to
different prey
Venture Capitalists• Ruthless, intelligent
capitalists• Able (at times) to work
together• Fast moving – survival
depends on being ahead of the curve
• Able to change focus to different business models.
Quetzalcoatlus
Quetzalcoatlus• Adapted to hunt from afar• Able to focus eyes on prey
from a distance• Swoops at high speed,
without prey being aware of danger
• Able to launch again quickly• Feeds on wounded and
carrion
Consultants• Able to focus attention on
target industries and topics• Able to swoop, and to leave
no fingerprints• Often do the poisoned-
chalice jobs no-one internal wants to touch
• Able to move onto next consultancy quickly.
Is your firm adapted to thrive?Do you have;
• The presence of T. Rex?
• The defences of Triceratops?
• The adaptability of Deinonychus?
• The focus and precision of Quetzalcoatlus?