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Kieron McDonnellWeb Content Portfolio
November 2007-present
www.myhealthyliving.co.uk
• Satellite site designed to drive traffic to the main Mobilis ecommerce websites. • I wrote all of the content for this site – the articles, added the products, maintained the tag cloud.
http://www.myhealthyliving.co.uk/alcohol-jabs.php
• I wrote this article, sourced image from Flickr, inserted links to product pages on the Mobilis Direct b2c site and relevant pages in the Treatment Room – a popular tool where people could get advice on how to treat conditions.
http://www.myhealthyliving.co.uk/genesis%20medical.php
• A product supplier page where I used my product knowledge to feature popular products and link to product category pages
• A special offers page from the old Mobilis Healthcare website. I was responsible for adding the featured products to the page and coordinating and applying the featured promotions.
• An example of a PPC landing page I created with clear call to actions and advertising of a voucher code to receive the discount. I also created and managed all voucher codes used on the website.
• Use of social media. I created the Powerpoint presentation, uploaded it to Slideshare and embedded in to page.
http://www.willow-park.co.uk/article.asp?id=434&parent=310
http://www.willow-park.co.uk/article.asp?id=518&parent=292
• Use of Google Maps, which I created myself and embedded in to page on Willow Park website
http://www.willow-park.co.uk/article.asp?id=503
• I added the different sections of the printed Tenant Handbook to the website. With links so customers could download the sections they wanted for themselves.
http://www.ampwire.co.uk/Security-Cages
• Given very little information I conducted my keyword research using the Google Adwords tool and after just a few weeks was the 6th most popular page on the website
http://www.ampwire.co.uk/shop/product/PIR-Guard-Type-A/146 • Note the use of headers, bullet points to emphasise selling points and links to other pages.