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Keynote from "MDM SUMMIT Fall 2008" held October 19-21, 2008 in New York City for 600 attendees http://www.sourcemediaconferences.com/MDMFL08/agenda.html
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“Milestones on the MDM Road Map for 2008-
2009”
MDM SUMMIT Fall 2008 Keynote
Aaron ZornesChief Research Officer
The MDM Institute [email protected] +1 650.743.2278
© 2008 The MDM Institute The-MDM-Institute.com
Agenda
Key findings from MDM Institute’s research “Enterprise MDM: Market Review & Forecast for 2008-
12” Why multi-entity MDM? Why now? What are the necessary features of a
fourth-generation hub? What is the market outlook for these
hubs?
© 2008 The MDM Institute The-MDM-Institute.com
Enterprise Master Data Management: Market Review & Forecast for 2008-12
MDM Institute MarketPulse™ report available October 2008
Executive summary Overview of enterprise
MDM Strategic planning
assumptions for Global 5000 & SMBs
Enterprise MDM market forecast for 2008-12
Leading MDM vendor profiles & field reports
Gartner “MDM for customer master will hit
~ $1B in S/W revenue by 2012” “With PIM & other domains,
it could be over $2B” Forrester
“$344M total MDM S/W market size (not including services) in 2006”
“MDM anticipated growth to over $2.2B by 2010”
MDM Institute “Overall MDM market (customer &
product hubs, plus systems implementation services) to grow to $2 billion by 2012”
Clearly, enterprise MDM is a major IT initiative being undertaken by large number
of market-leading Global 5000 size enterprises
© 2008 The MDM Institute The-MDM-Institute.com
The aggregate enterprise MDM market (customer & product hubs, plus systems implementation services) totaled US$730 million at YE2007 & will reach US$2 billion by the end of 2012.
Software sales are but one portion as MDM systems integration services reached US$510 million alone during 2007 & are projected to exceed US$1.3 billion per year by 2012.
Enterprise MDM Software Market (2008-12)
$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
2008 2009 2010 2011 2012
Implementation Services
PIM Hubs
CDI Hubs
Aggregate MDM Software Market 2008-2012 (total $)
© 2008 The MDM Institute The-MDM-Institute.com
Enterprise MDM Market Price Points 2008-12
Market for enterprise MDM solutions continues to evolve (& will shortly include hosted MDM as well), largest market will consist of those deals with s/w licenses ranging between US$1-2M.
Even large # of SMBs which will take up Microsoft MDM & similar lower priced solutions, sheer number of global 5000 sized firms (yet to crystallize their enterprise MDM strategy) will provide steady pipeline of s/w licenses each in excess of US$1M during 2008-12.
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
2008 2009 2010 2011 2012
$2M+
$1-2M
$250K-$1M
$100-$250K
<$100K
© 2008 The MDM Institute The-MDM-Institute.com
Geographic Growth of MDM Market 2008-12
Multiple factors as to why MDM went global so fast. One of main catalysts was IBM’s acquisition of best-of-breed vendor DWL & in turn quick paced ramp up of IBM’s global services organization as well as its global sales & marketing teams.
Additionally reduction in price points experienced during 2006-07 plus currency fluctuations enabled second & third world countries’ large enterprises to take up this technology initiative. Additionally, markets within China, India, and the Middle East have yet to be truly explored.
Americas, $103,800,000
Americas, $127,050,000
Americas, $165,137,500
Americas, $155,000,000
Europe, Mid-East, Africa, $51,900,000
Europe, Mid-East, Africa, $80,850,000
Europe, Mid-East, Africa, $105,087,500
Europe, Mid-East, Africa, $98,000,000
Asia-Pacific, $17,300,000
Asia-Pacific, $23,100,000
Americas, $359,400,000
Europe, Mid-East, Africa, $119,800,000
Asia-Pacific, $30,025,000
Asia-Pacific, $35,000,000
Asia-Pacific, $119,800,000
$0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000
2008
2009
2010
2011
2012
© 2008 The MDM Institute The-MDM-Institute.com
Enterprise Master Data Management: Market Review & Forecast for 2008-12
1. Compliance & regulatory reporting
2. Economies of scale for M&A
3. Synergies for cross-sell & up-sell
4. Legacy system integration & augmentation
5. “Once & done” economies & customer satisfaction
Enterprise MDM is increasingly mandated to manage master data (customers, accounts, products, etc.) that has significant
impact on enterprises’ most important business processes
“Top Five” Business Drivers for MDM Initiatives
© 2008 The MDM Institute The-MDM-Institute.com
Enterprise Master Data Management: Market Review & Forecast for 2008-12
1. Rapid growth of MDM market into mid-market as well as across industries & geographies
2. Steady evolution away from data-centric hubs into application hubs
3. Elemental movement towards “enterprise MDM” in multiple phases
4. Futile dogmatic resistance is fading against the power of multiples
5. Inexorable shift to formal data governance structures
The market for MDM solutions is significantly & quickly expanding – across geographies, industries, & price points
“Top Five” Report Findings
© 2008 The MDM Institute The-MDM-Institute.com
Solidified Requirements for 3rd Generation MDM Solutions
SOA/shared services architecture with evolution to “process hubs”
Sophisticated hierarchy management
High-performance identity management
Data governance-ready framework
Persisted, registry & hybrid architecture flexibility
MASTER DATA SEARCH
MASTER DATA
MODELING
MASTERDATA
APPLICATIONS
MDMMASTER DATA
PREPAR-ATION
MASTERDATA
GOVERNANCEMASTER
DATAMOVEMENT
MDM has morphed from “early adopter IT project” to “Global 5000 business strategy”; phase 2 MDM
deployments are already fusing party & product domains
© 2008 The MDM Institute The-MDM-Institute.com
Evolving Requirements for 4th Generation MDM Solutions
Multi-entity MDM Process/policy hub
architecture Unstructured
information support Integrated data
governance Enterprise search
MASTER DATA SEARCH
MASTER DATA
MODELING
MASTERDATA
APPLICATIONS
MDMMASTER DATA
PREPAR-ATION
MASTERDATA
GOVERNANCEMASTER
DATAMOVEMENT
G5000 enterprises’ business strategies mandate long term, strategic “multi-entity MDM” – in turn enabled by policy-
driven data governance
© 2008 The MDM Institute The-MDM-Institute.com
Business Value of Multi-Entity MDM
With a 4th generation MDM platform, an enterprise will be better able to
Identify & provide differentiated service to its most valuable customers via their relationships (households, hierarchies); also cross-sell & up-sell additional products to these customers
Introduce new products & product bundles more quickly across more channels to reduce the cost of New Product Introduction (NPI)
Provide improved enterprise-wide transparency across customers, distributors, suppliers, and products to better support regulatory compliance processes Enterprises must plan now to realize economic value &
competitive differentiation via multi-entity MDM during next 2-5 years
© 2008 The MDM Institute The-MDM-Institute.com
MDM Milestoneswww.tcdii.com/mdmresearch/assumptions.html
Market maturation
Market momentum
Market consolidation
Budgets/skills
Data governance
MDM convergence
Architecture & data models
Identity resolution
Party data quality
Analytics
Policy hubs
Enterprise search
Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn
of evolving MDM vendor landscape
© 2008 The MDM Institute The-MDM-Institute.com
Market MaturationStrategic Planning Assumption
During 2008, the MDM market will continue to shift gears from “early adopter” to “mainstream” as 95%+ of financial services, communications services, high tech, & pharma/life sciences enterprises actively explore to replace homegrown MDM solutions
Through 2009-10, verticalization/horizontalization of MDM solutions will expand beyond corporate financial reporting, EMPI healthcare, etc. into financial services & government especially
By 2012, the market for enterprise MDM solutions (software & services) as both strategic initiatives & to refresh aging legacy MDM capabilities will exceed US$3B
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Market MomentumStrategic Planning Assumption
During 2008, MDM solutions such as IBM, ORCL, SAP, & TDC will monopolize majority market share in the G5000 enterprise; while mid-market solutions arrive from MSFT, Nimaya, & ORCL plus Data Quality vendors (Pitney Bowes/G1, SAS/DataFlux, Trillium)
Through 2009-10, both mega & best-of-breed MDM vendors will aggrandize the traditional master customer DB business of Data Service Providers (e.g., ACXM, DNB, & Experian) as these vendors sprint to deliver on-premise CDI hub solutions
By 2012, every major application & database vendor will provide either native or OEMed MDM capability – including DOX, MSFT, & CRM
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Market Consolidation & DiversificationStrategic Planning Assumption
During 2008, mega IT vendors (IBM, ORCL, SAP) will continue M&A-driven R&D gyrations in moving to an enterprise MDM-centric portfolio with ORCL & SAP challenged additionally in moving from silo’ed application architectures into SOA-based architectures (Fusion & NetWeaver)
By 2009-10, IBM (ASCL/CRSW/DMC/DWL/LAS/Princeton Softech/ SRD/Trigo/Unicorn) & ORCL (HYSL/iFlex/JDE/PSFT/RETK/SEBL/ Sunposis) will begin to overcome most architectural/ BPM/ metadata/platform issues that confounded SAP earlier (A2i/BOBJ/Callixa)
Through 2009-10, mega IT vendors (IBM, ORCL, SAP, & TDC) will dominate the MDM market with niche/best-of-breed vendors (DNB/Purisma, i2, Initiate Systems, Kalido, Siperian) thriving in specific industries & horizontal/corporate applications
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Budgets & SkillsStrategic Planning Assumption
During 2008, G5000 size enterprises will spend US$1M for MDM software, with add’l US$3-4M for SI services; Global Service Providers will operate under this price floor by applying highly-customized, labor intensive frameworks & related accelerators
Throughout 2009-10, skill shortages will greatly inflame project costs as demand for data stewards, enterprise data architects, & individuals with data governance experience outstrip market supply; concurrently, SIs will fill void in classic style by baiting & switching veterans for rookies
By 2012, market will stabilize as enterprises react by training & protecting their own MDM staff with specific product & project expertise; until then, enterprises will struggle with re-skilling same resources multiple times as emerging/evolving data management technologies mature (e.g., Fusion, Netweaver, …) MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Career TracksStrategic Planning Assumption
Scarcity of “hands on” MDM experience exists
During 2007-08, 1,500+ product-specific consultants albeit with little “real world” experience with mainstay MDM solutions were trained up
Current shortage lends itself to same scenario 5-10 years ago with SAP’s ABAP 4GL – i.e., inflated prices & resumes with many junior SI staff spinning up to speed at client’s expense (a.k.a. “Androids”)
Market for expertise will create major demand for corporate MDM positions during next 3-5 years
Data Steward,Enterprise
Data Architect,Enterprise Data
Modeler, Ctrs of Excellence,
MDM Programmers
Product-Neutral
Product-Specific Off-Shore
On-Site
© 2008 The MDM Institute The-MDM-Institute.com
Data GovernanceStrategic Planning Assumption
During 2008, most enterprises will struggle with cross-enterprise data governance scope as they initially focus on customer, vendor, & product; enterprise-level data governance that includes entire master data lifecycle (creation, promotion, archiving, …) will be mandated as a core deliverable of large-scale MDM projects
Through 2009-10, major SIs & MDM boutiques will focus on productizing data governance frameworks while MDM software providers struggle to link governance process with process hub technologies & enterprises struggle to realize enterprise data governance in cost-effective way
By 2011-12, both corporate & LOB data stewards will be a common position as Global 5000 enterprises formalize this function amidst increasing de facto & de jeure recognition of information as a corporate asset
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
MDM ConvergenceStrategic Planning Assumption
During 2008, party & product data interdependencies will quickly broaden MDM requirements – i.e., from “customer” to “product” to “vendor”; concurrently, vendor dogma will promote nouveau approaches such as collaborative MDM to assuage multi-entity conundrum
Through 2009-10, select best-of-breed vendors (DNB/Purisma, Kalido, Initiate Systems, Siperian) will provide multi-hub (entity, architecture & brand) connectivity via hierarchy management extensions
By 2012, enterprises without an overall, long-term MDM strategy run the ironic risk of building “MDM silos”
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
PARTY:PRODUCT Conundrum
Different master entity types may require different MDM brands or architectures
Product data shared across supply chain
Employee data captive within HR apps Customer data never leaves home
(outside the firewalls) Customer policy/ process hubs
ultimately require pricing masters, product masters, supplier masters, & so on …
PricingAuthorized Products
BundlesCross-Reference
HierarchiesGeographical
VariantsRegional Variants
PARTY
PRODUCT
SOA mandates “Party” + “Product” MDM – however, “customer” cannot simply be added as object to PIM products
© 2008 The MDM Institute The-MDM-Institute.com
Architecture & Data ModelsStrategic Planning Assumption
During 2008, vendors will expose MDM capabilities as “always on” services in loosely-coupled architectures; enterprises will begin establishing a central, business-side led data mgmt team with embedded data quality & external data update services in flow of core business processes
During 2009-10, mega vendors (IBM, ORCL, SAP, TDC) will focus significant resources on “industry content” of data models which will force specialist vendors to stay “data model lite” via specialization in B2B/B2B2C hierarchy management & distributed MDM
Not until 2011-12, will mega MDM vendors rewire foundational software to fully support strategic application infrastructure (Fusion, NetWeaver, …) & have completed transitioning from client/server to SOA; concurrently, G5000 business requirements will drive vendors into 4th gen full spectrum hubs that support structured & unstructured info
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Most Common MDM Topologies
Composite/Hybrid is majority architectural preference; Registry/Virtual 2nd choice
IMPLEMENTATION STYLE DESCRIPTION
External (Service Provider) • Database marketing providers• Data service providers • Service bureaus
Persistent (Database) • Master customer information file/database• Operational data store/active data warehouse• Relational DBMS + Extract-Transform-Load
(ETL) + Data Quality (DQ)
Registry (Virtual) • Metadata layer + distributed query (enterprise information integration or EII)
• Enterprise application integration (EAI)• Portal
Composite (Hybrid) • Ability to fine-tune performance & availability by altering amount of master data persisted
• XML, web services, service-oriented architecture (SOA)
“Chernobyl” • Encapsulate legacy applications
© 2008 The MDM Institute The-MDM-Institute.com
Identity Resolution Strategic Planning Assumption
During 2008, independent DQ vendors (AddressDoctor, G1, HI, Trillium) will focus on name & address cleansing as they struggle against better funded match/merge & data profiling capabilities increasingly integrated with mega vendor MDM; ongoing challenge will be aggregation of customer data balanced against privacy dictates
During 2008-09, MDM capabilities for classifying, discovering & archiving party relationships while maintaining privacy will become major requirement; concurrently, users will be challenged to discern price/performance/scalability & accuracy of matching algorithms
By 2009-10, use of cross platform/cross brand customer keys will become core to enabling seamless loyalty programs & online services; sophisticated MDM hierarchy management capabilities will include “global IDs” as mainstay feature to link both legacy & newly-built hubs with DSP’s enrichment data
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Party Data Quality Strategic Planning Assumption
During 2008-09, enterprises will focus more on degree to which “party data quality” (consumer, subscriber, owner, member, vendor, establishment, contact, …) is sufficient to meet requirements of diffuse business entities
By 2009, ”quality” metrics will increasingly be defined specific to purpose of particular business function (product development, mktg, sales, order admin, service, compliance, analytics, …) & in turn be driven by enterprise-wide data governance initiatives
Through 2010-11, wide deployment of loosely-coupled SOA architectures will catalyze consumption of highly-optimized data quality functions as made available via both mega DSP & enterprise application vendors
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Policy Hubs Strategic Planning Assumption
During 2008, MDM vendors will lag their BPM counterparts in providing workflow orchestration to synchronize the trusted sources that comprise a federated master data store
Through 2009-10, the mega CDI-MDM vendors (IBM, ORCL, SAP) will struggle to provide BPEL-compatible workflows while specialist MDM solutions rush distributed Collaborative MDM capabilities to market
By 2012, without such flexible workflows, organizations will merely rebuild the same master data files they evolved the past 15-20 years with their ERP & CRM infrastructures
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Enterprise SearchStrategic Planning Assumption
Through 2008, the unique properties & behavior of master reference data will spawn a series of vertical applications & specialized features within MDM solutions
During 2009-10, semantically-enabled metadata will enable “search” for both structured & unstructured info across a variety of applications such as catalog management & deep web search, & enterprise search
By 2012, enterprise semantics & SOA-enabled data services will provide the technology foundation for policy hubs; concurrently, the 4th generation of hubs will innately support Analytical, Operational, & Collaborative & MDM business services
MDM MILESTONE
© 2008 The MDM Institute The-MDM-Institute.com
Solidifying Requirements for 3rd Generation MDM Solutions
SOA/shared services architecture evolving to “process hubs”
Sophisticated hierarchy management
High availability identity management
Data governance-ready framework
Registry, persisted, & hybrid architecture flexibility
MASTER DATA SEARCH
MASTER DATA
MODELING
MASTERDATA
APPLICATIONS
3GMDM
MASTER DATA
PREPAR-ATION
MASTERDATA
GOVERNANCEMASTER
DATAMOVEMENT
Future direction is to also grow all reference masters into operational masters, e.g., pricing & location style masters into transactional support roles via operational, analytical,
& collaborative MDM linkages
© 2008 The MDM Institute The-MDM-Institute.com
What are the Necessary Features of 4th Generation MDM Solutions?
Multi-entity MDM Multiple “use
case” styles Process/policy
hub architecture Integrated data
governance Enterprise search
& support for unstructured info
Identify & provide differentiated service to most valuable customers
4GMDM
Introduce new products &
product bundles more quickly across more channels
Provide improved enterprise-widetransparency
Enterprises must plan now to realize economic value & competitive differentiation via multi-entity MDM
during next 2-5 years
© 2008 The MDM Institute The-MDM-Institute.com
Bottom Line Planning Assumptions
Acknowledge no single vendor does it all “well” Party vs. product B2B vs. B2C vs. B2B2C Batch vs. real-time
Recognize that industry expertise matters
Test drive matching & consulting expertise
Invest in data governance & MDM architecture for long-term sustainability & ROI
MDM is critical to proactively & consistently manage customer data to untangle quagmire of complex systems – e.g.,
streamline processes, enhance QoS, & govern compliance
© 2008 The MDM Institute The-MDM-Institute.com
MDM ConvergenceStrategic Planning Assumption
During 2008, party & product data interdependencies will quickly broaden MDM requirements – i.e., from “customer” to “product” to “vendor”; concurrently, vendor dogma will promote nouveau approaches such as collaborative MDM to assuage multi-entity conundrum
Through 2009-10, G5000 enterprises will broaden their MDM business initiatives from single use case, single entity to multi-style, multi-entity
By 2012, enterprises without long-term multi-entity MDM strategy run ironic risk of building “MDM silos”
SOA-based multi-entity MDM manages master data domains (customers, accounts, products, etc.)
with significant impact on most important business processes
© 2008 The MDM Institute The-MDM-Institute.com
PARTY:PRODUCT Conundrum
Different master entity types & usage styles may require different MDM brands or architectures
Product data shared across supply chain
Employee data captive within HR apps
Customer data never leaves home (outside the firewalls)
Customer data hubs ultimately require pricing masters, product masters, supplier masters, …
PricingAuthorized Products
BundlesCross-Reference
HierarchiesGeographical
VariantsRegional Variants
PARTY
PRODUCT
MDM is increasingly about “multiples” – data domains, relationships among them, & usage styles
© 2008 The MDM Institute The-MDM-Institute.com
Why “Multi-Entity MDM”? Why Now?
Future direction is to grow all reference masters into operational masters
Future MDM landscape Multiple data domains Multiple relationships Multiple usage styles –
analytical, operational & collaborative
Linkage between operational data domains using collaborative or analytical MDM
Enterprise MDM = multi-entity MDM – such epiphany enables the enterprise to avoid “random acts of MDM”
Pricing Policy HubPricing Reference Master
CDI HubLocation Master
Customer RegistryPIM Data Hub
Evolutionary Multi-Entity MDM
Entity-SpecificMDM Data Marts
Myopic
Strategic
© 2008 The MDM Institute The-MDM-Institute.com
Market Update for Product Master Data
Adoption of MDM for product is increasingly widespread across all industries
Like party master data, product master data spans multiple use cases & implementation styles
Diverse range of vendors is targeting the PIM market – enterprise application suite vendors, best-of-breed PIM vendors, best-of-breed procurement vendors, industry-specific product masters, analytical MDM vendors, … even CDI hub vendors
No vendor dominates Enterprise application suite vendors will redouble
R&D & marketing efforts during 2009-10
Broader & deeper PIM requirements are pushing vendors to develop more comprehensive solutions; the PIM hub market
will continue to grow quickly & attract new entrants
© 2008 The MDM Institute The-MDM-Institute.com
Findings
The value of “enterprise MDM” can be intuitively recognized in a range of
business initiatives – from short-term fixes to a narrow set of problems such as capturing customer privacy preferences
across product lines to long-term enterprise-wide initiatives delivering
infrastructure agility by embracing SOA.MDM Institute Advisory Council ConsensusJuly 2008 internal round table
Even tactical MDM projects require facets of the “enterprise MDM” solution set; enterprises must plan now to realize economic value & competitive differentiation
via 4th generation MDM during next 2-5 years
© 2008 The MDM Institute The-MDM-Institute.com
Summary
• Enterprise MDM is major IT initiative underway at large # of market-leading Global 5000 enterprises
• Most enterprises & solutions vendors are finding near-term success with single-faceted approach inherent with 3rd generation MDM solutions
• Myopically focusing solely on single data domain & usage style is detrimental to longer term business strategy of integrating supply, demand, & info chains across both intra- & extra-enterprise boundaries
• Coming to market during 2008-09 are 4th generation multi-entity MDM solutions which address requirement for multiple domains & styles as well as roles of consumersLearn from MDM early adopters & prepare now
for “Enterprise MDM” to increase business value & lower costs
© 2008 The MDM Institute The-MDM-Institute.com
Bottom Line
Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes
Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade
Begin MDM projects focused on either customer-centricity or product/service optimization
Plan for multi-entity MDM juggernaut evolving from “early adopter” & into “competitive business strategy”
Insist on Enterprise MDM software capable of evolving to multiple usage styles & data domainsPlan now to realize economic value & competitive differentiation via
multi-entity MDM during next 2-5 years
© 2008 The MDM Institute The-MDM-Institute.com
MDM SUMMIT™ Conference Series
MDM SUMMIT Canada 2008 Toronto Holiday Inn on King Street | February 4 – 5, 2008
MDM SUMMIT – Spring 2008 Hilton San Francisco | March 30 – April 1, 2008
MDM SUMMIT - Europe 2008 London Royal Garden Hotel | April 21 – 23, 2008
MDM SUMMIT Asia-Pacific 2008 Sydney Sofitel Wentworth Hotel | April 28 – 30, 2008
MDM SUMMIT - Fall 2008 New York Hilton | October 19 – 21, 2008
MDM SUMMIT Iberia 2008 Madrid Mirrasierra Resort | November 4 – 5, 2008 MDM & Data Governance Deutschland 2008 Frankfurt Steigenberger Hotel | October 6 – 7, 2008
MDM SUMMIT - Europe 2009 London Royal Garden Hotel | April 20 – 22, 2008
MDM SUMMIT Asia-Pacific 2009 Sydney Sofitel Wentworth Hotel | April 28 – 30, 2009
© 2008 The MDM Institute The-MDM-Institute.com
Authoritative
Relevant
Independent
Aaron ZornesFounder & Chief Research
OfficerThe MDM Institute
The-MDM-Institute.com a.k.a. www.tcdii.com
© 2008 The MDM Institute The-MDM-Institute.com
About the MDM Institute Founded in 2004 to focus on
MDM business drivers & technology challenges
MDM Advisory Council™ of fifty Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects
MDM Business Council™ website access & email support to 8,500+ members
MDM Road Map & Milestones™ annual strategic planning assumptions
MDM Alert™ bi-weekly newsletter
MDM Market Pulse™ monthly surveys
MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas
MDM SUMMIT™ annual conferences in NYC, San Francisco, London, Frankfurt, Sydney, Madrid
“Independent, Authoritative, & Relevant”
About Aaron Zornes Most quoted industry analyst authority on topics of MDM & CDI
Founder & Chief Research Officer of the MDM Institute Conference chairman for DM Review’s MDM SUMMIT conference series
Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona
© 2008 The MDM Institute The-MDM-Institute.com
MDM Institute Advisory Council Advisor agrees to provide Institute’s
consultants with advice & insight regarding the use of MDM software & related business processes at Advisor’s convenience
Advisor agrees to participate in at least one fifteen (15) minute survey teleconference call every sixty (60) days
Optionally, Advisor may respond to the bi-monthly survey request via email or Internet-based survey fulfillment
Results of such MDM market research surveys shall be aggregated by the Institute & made available to all Advisory Council members
In no case, shall any Advisor-specific survey information be made available to other parties unless Advisor has specifically agreed to the release of such information in writing
Fifty organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads
Representative Members
• 3M• Bell Canada• Caterpillar• Cisco Systems• Citizens Communications• COUNTRY Financials• Educational Testing Services• GE Healthcare• Honeywell• Information Handling Services• Intuit• MCI• McKesson• Medtronic• Microsoft• Motorola• National Australia Bank• Nationwide Insurance• Norwegian Cruise Lines• Novartis• Roche Labs • Rogers Communications• Scholastic• SunTrust• Sutter Health• Westpac• Weyerhaeuser