Chloe Emberton

This contents page mirrors the ‘house style’ of the magazine and cover as it uses a significant colour pallet which is used for each of the magazine issues, the main colours are white, black, yellow, red and green, and these colours have been carried out onto the content page here, they allow the magazine to be eye catching and make certain cover lines stand out. The same font and text boxes are also used for each of Kerrang’s contents pages which follow’s their house style and gives them their own individual style which they get recognised for. On this contents page there are a few shapes used, one of which is the one which highlights the word ‘win!’ this is a frequent thing used on Kerrang’s contents pages where shapes are used to highlight things which involves the reader and their chance of winning something, so this is also following the house style of what Kerrang includes on their contents page.

The style of writing used within Kerrang is informal as it is targeted towards the younger audience. There is rarely a serif font found in Kerrang as it is aimed at teenagers so many simple sans serif fonts are used to appeal to them. Many bold fonts are used to stand out and the dominant contrast between the black and yellow of the ‘contents’ masthead attracts the eyes of the target audience. The editor has written a sort of letter which is placed in the weak fallow area of the magazine which makes the reader feel like they are talking to them, which therefore makes them feel involved.

Kerrang tries to ensure that you buy the magazine again because in the terminal area of this contents page is an advertisement for a monthly subscription of Kerrang which is always placed in this area in every issue of Kerrang, although Kerrang would be happy that you have bought the magazine they want you to buy every issue of it, this is why they advertise this so the reader is persuaded to buy it as a monthly subscription. Although it is placed in the terminal area of the magazine it still stands out because of the bold black box highlighting it. I think this is a positive thing how the subscription is always advertised in the terminal area because it will still catch the reader’s eye because of how bold it is, so for my contents page I might use something similar to this.

Straight away when the reader looks at this contents page they will see the black boxes which highlight the text which shows what is where, for example, ‘news’ and ‘features’. This makes it easier for the reader to find what they want to read first. The reader is also navigated around the magazine which yet again makes it easier for them, because next to what the article is called is a page number where the reader will find what they want to read. These smaller story sub headings and page numbers use the black, yellow and red colours which continue the house style of the magazine. The house style is carried out through to minor things such as the colour of the page numbers, I think this is a positive thing and I will carry out my house style to cover things such as the page numbers.