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Research of protests. Live!
Kemal Koštrebić
Ismir Omeragić
Logotip
© 2014, Valicon
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ADDING VALUE
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Relevant experience
Quicker realisation
Added value
Tested structure
Better business decision making oriented
on relevant segments of consumers
with relevant strategies (ignore,
acquisition, retention, up-sell, cross-sell).
Good insight based on consolidated
sources of data is needed for that.
Consolidation process can gain much
savings along the way, in order to...
…external research get their meaning and
become part of marketing planning and
evaluation system.
Why Valicon?
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THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic68% 1% 1% 2%
Presonally dissatisfied, but
optimistic21% 1% 0% 2%
Presonaly satisfied, but
pessimistic0% 0% 0% 0%
Presonally satisfied, and
optimistic0% 0% 1% 2%
Four questions...6
THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic68% 1% 1% 2%
Presonally dissatisfied, but
optimistic21% 1% 0% 2%
Presonaly satisfied, but
pessimistic0% 0% 0% 0%
Presonally satisfied, and
optimistic0% 0% 1% 2%
...combined are creating segments
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THIRD WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic68% 1% 1% 2%
Presonally dissatisfied, but
optimistic21% 1% 0% 2%
Presonaly satisfied, but
pessimistic0% 0% 0% 0%
Presonally satisfied, and
optimistic0% 0% 1% 2%
FIRST WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic53% 3% 1% 2%
Presonally dissatisfied, but
optimistic11% 3% 0% 1%
Presonaly satisfied, but
pessimistic6% 0% 0% 1%
Presonally satisfied, and
optimistic9% 6% 0% 4%
SECOND WAVE
Dissatisfied
with society
and
pessimistic
Dissatisfied
with society,
but optimistic
Satisfied with
society, but
pessimistic
Satisfied
with society
and
optimistic
Personally dissatisfied and
pessimistic64% 4% 1% 3%
Presonally dissatisfied, but
optimistic18% 2% 0% 2%
Presonaly satisfied, but
pessimistic1% 0% 0% 0%
Presonally satisfied, and
optimistic2% 1% 0% 2%
Segment of most pessimistic citizens is growing, but
at slower pace than immediately after the protests.
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VALICON‘s web super-panel platform: more than just
an access-panel. It is a real really upgraded panel!
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PANEL
RECRUITMENT SURVEY
Recruitment of new
panellist is conducted
thru several channels:
F2F surveys*
CATI surveys*
Web
Friends recommendation
Specialized panel system:
The system that automatically
maintains relationship with
panellists and manages the
profile data which are
periodically automatically
refreshed and checked for
consistency.
Invitation to survey goes
thru email:
Panellists are sampled and
invited systematically with
predefined frequency and
maintains validity checks.
Incentives:
For each participation in
survey panellist receives
predefined amount of panel
points, which can be
transformed into different
types of incentives thru web
catalogue or
money vouchers.
INCENTIVES
Web incentives
catalogue
Panel points
Incentive delivery
Collecting panel points
* Primary recruitment thru F2F surveys enables VALICON high quality of panel due to controlled recruitment plans.
Story is created on Internet, than transfered to
conventional media
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PR-SHOOTING
Regional situation is complicated...and will be ever
more complex!
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BH society would function better if there would be no ethnical divisions
Most of citizens of B&H thinks that country would
function better without ethnical divisions.
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Base: all respondents (first wave n=486, second wave n=469)
III – third wave of research
II – second wave of research
III
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III
II
III
II
If you could today vote on the referendum on following questions, how would you vote?
Most of citizens of B&H, two thirds, are positive to
entrance to EU.
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Base: all respondents (n=469)
Too many dynamic topics are happening all the time,
not only before elections!
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VALICON Zagreb
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F: +381 11 30 30 444
For more information
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