Annual Conference, April 23-24, 2014

Square Away Your Social MediaKate Favrow

Associated Wholesale Grocers

@kufavs

Square Away Your

Social Media

Kate Favrow

@AWGAdvertising

• All AWG Brands &

AWG Corporate

chatter

• 90 facebook pages,

22 twitter accounts, 60

websites

• 339 stores internal

social management &

maintenance

• Team of 7

Now what?

• Build expertise

• Build relationships

• Build understanding

• Build content

How we collaborate

• Content library – images, copy, ideas,

posts

• Suggested themes

• Targeted questions

• Weekly preview & recap

• Store visits

• Showing off

Baby steps forward

• 10 minutes of set time on social per day

• 1 photo submission per week for each

department head

• Displaying social for the non-social

Questions?

Kate Favrow

@AWGAdvertising