Josh Tallent

eBooks vs. Apps: When Apps Are Not

Necessary

Copyright © 2011 eBook Architects LLC. All rights Reserved.

Apps are usually good choices for:


MedicalLegal

Religiousor other

reference anddatabase‐driven content


Highlyinteractivecontent


Cases where the interface needs to be heavily

controlled


Apps are not always necessary;

eBooks offer many similar options and

benefitsCopyright © 2011 eBook Architects LLC. All rights Reserved.


Are these necessary?


Many content creators are just unaware of the

abilities and benefits eBooks provide


Basic Formatting



Copyright © 2011 eBook Architects LLC. All rights Reserved.Copyright © 2011 eBook Architects LLC. All rights Reserved.
















FixedLayout









Benefitsof Making an

eBookCopyright © 2011 eBook Architects LLC. All rights Reserved.

Cost


ConsumerFile Management


Presenter

Presentation Notes

For a consumer, managing book apps is not easy have to buy them from different stores than you might normally have to manage them in your apps list (annoying in Android) can't search across multiple apps like you can in eBooks

Distribution


Presenter

Presentation Notes

For standard eBooks, you can sell a single file on multiple devices, including many devices you can’t sell apps on You can sell eBooks through multiple retailers that specialize in selling book content Consumers look at these stores first for eBooks

Warning: If you make an app that is really just an eBook, Apple

might reject it


2.21: Apps that are simply a song or movie should be submitted to the iTunes

store. Apps that are simply a book should be submitted to the

iBookstoreCopyright © 2011 eBook Architects LLC. All rights Reserved.

Potential Limitations


Many of these cool features are only found in

iBooks right now


ePub3 will not save the world


New in ePub3• XHTML5• Spine can have HTML and SVG• Video & audio support• EPUB 3 Audio Overlays• JavaScript support• Enhanced global language support (vertical writing, writing directions)

• MathML support• CSS media‐queries• CSS3 styling with ePub‐specific prefixes


New in ePub3• XHTML5• Spine can have HTML and SVG• Video & audio support• EPUB 3 Audio Overlays• JavaScript support• Enhanced global language support (vertical writing, writing directions)

• MathML support (not complete)• CSS media‐queries• CSS3 styling with ePub‐specific prefixes


Where do we go from here?


Decide how you want the content to look and

function.


Determine how much of that is absolutely

necessary.


Look at your options in both the app and eBook

worlds.


Joshua TallentFounder/CEO512‐939‐3466

[email protected]@jtallent

Technology

Josh Tallent