Joomla! Marketing!

Joomla!days Netherlands 2009Jessica Dunbar

www.joomladays.nl

What we will learnWhat does it take to do some decent

marketing? Best Practices•Relationships

•Social Networking•Case Study

WHY I am here!

Building Relationships 101

Building Relationships

RelationshipsClient relationships are built on trust,

professionalism and integrity.

Don’t Beg For Business

LISTEN

Don’t need advertising?

You can’t get their business until you get their attention.

Business Meetings 101

GET OUT of the office!

RelaxPersonalizeProfessional

Have fun!

Follow up

Get Info

Exchange Cards!Follow up in e-mail

Back of Card

Remember to include:

Community Marketing

Facebook is a social utility that connects people with friends and others who work, study and live

around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share

links and videos, and learn more about the people they meet.

Who? Why?

CommunityBusiness

EVERYONE!

Twitter is a service for friends, family, and co–workers to communicate and stay connected

through the exchange of quick, frequent answers to one simple question: What are you doing?

06/08/09

Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009As an amazingly simple microblogging platform, it was discovered to be amazingly flexibleFlexibility allows for it to accomplish some useful tasks

Live event reporting Faster than any other media on breaking stories

Staying in  touch with friends and colleagues Full public or private conversations are happening

Real-time insight toolEither through searching and observing or asking questions and getting responses

Social media marketing tool

06/08/09

Offline

Online Traditional Communication

Texting

or

Instant Messaging

or

Mass TextingIM Conference (Chat)

Phone Call

or

Conference Call

Email

or

Mass Email

06/08/09

Twitter CommunicationKey:

Offline

Online

A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

06/08/09

@[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer

#[hashtag] – Used to identify a group, trend or topic jd09nl

RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

** You tweet on Twitter. You don’t twitter on Twitter.

**Tweeple, Tweeps or Twitterers: Twitter friends

Twitter Language

Site Showcase

GoRapids.Com is

Community site connecting the people of Wisconsin Rapids with local

information, events, discounts, and major contests and giveaways

Can I have $10,000?

Sales breakdown

Relationships (sales team)

MARKETING TOOLS USEDMediaTwitter

FacebookPrintWeb

RelationshipsAND MORE....

Sales before contract

Sales Before Launch

Launch

Use the tools available

Results

Relationships

How much are your relationshipsworth?

COMMUNITY MATTERS!

You can find meProfile.to/jessicadunbar

Jessicadunbarjess.dunbar

Slideshare/jessicadunbarJess-Dunbar.com

06/08/09