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State of the Joomla Union
Rod MartinVice President Open Source Matters@imrodmartin
BEFORE WE GET STARTED…
video
video
• What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla
(the Project) Work? • Where is Joomla Going? • Life is a Highway…
It’s Awesome!
Joomla is Open Source
Software
Open source software is software whose source code is available for modification or enhancement by anyone. http://opensource.com/resources/what-open-source
And that’s how we got our start. Joomla was the result of a fork of Mambo on August 17, 2005 and got it’s “official” start on Sept. 1
Joomla won the Packt Publishing Open Source Content Management System Award in 2006, 2007, and 2011. http://en.wikipedia.org/wiki/Joomla
Joomla! turned 10 on September
1st!
http://magazine.joomla.org/issues/issue-august-2015/item/2818-10-years-of-joomla-birthdays
Joomla! is Volunteers
Joomla! is Volunteers
"Joomla has no Venture Capital firms behind it. Joomla has no parent company, no shareholders and no investors behind it. Joomla has no C.E.O., no dictator and no owner. It has you.”
Steve Burge - OSTraining - 2010
A LOT of Contributors
https://www.openhub.net/p/joomla/contributors/summary
Joomla! Gets Together!
JOOMLA! GETS TOGETHER!
How is Joomla! Doing?
Over
Downloads
https://status.sobi-pro.eu/jcount/
I want to contribute to something larger than me that is enabling people to make an impact on lives locally and globally.
Sarah Watz
around 3% of the web
Around 5.5 MILLION websites
Over 511,000 lines of code & comments
https://www.openhub.net/p/joomla/analyses/latest/languages_summary
60 languages in 3.x
http://community.joomla.org/translations/joomla-3-translations.html
Joomla By the Numbers
63,800,000 downloads of Joomla CMS~ 673,300 forum members ~ 3,000,000 forum posts7,422 extensions at extensons.joomla.org~250 contributors to Joomla CMS last 12 months223 Local Joomla! User Groups (JUGs)
How Does Joomla Work?
Organized and Decentralized Teams
PLTCode
OSMLegal and Financial
CLTPeople
Production Leadership Team
• All things code • Coordinating & merging contributions • Bug Squad • Quality Assurance • Coordinating Releases • Setting Deadlines • Code Sprints
• Innovation • CMS/Features • Framework
PLTCode
Community Leadership Team
• Directories • Extensions (JED) • Resources • User Groups
• Community Magazine • Events • Forums • Translations • Documentation
CLTPeople
Open Source Matters
• Legal • Licensing • Trademark • Domains • Contracts
• Financial • Budgets, Taxes, Sponsors
• Certification • Governance
OSMLegal and Financial
Where is Joomla! Going?
Joomla 3.4
One Version of Joomla!
Resources Directory
Volunteer Portal
The Roadmap
developer.joomla.org/cms/roadmap.html
But, its also…
Historical Trends
http://w3techs.com/technologies/history_overview/content_management/all/y
Historical Trends
0
7.5
15
22.5
30
0
20
40
60
80
2010 2011 2012 2013 2014 2015
None WordPress Joomla Drupal
Market Share of CMS Sites
0
15
30
45
60
2010 2011 2012 2013 2014 2015
WordPress Joomla Drupal
http://w3techs.com/technologies/history_overview/content_management/ms/y
SWOT Analysis• Joomla’s Strengths are outstanding. Out of
the box its one of the best CMS’s out there.
• Many of Joomla’s Weaknesses come from its strengths taken to an extreme
• There is significant opportunity for Joomla
• There are threats - both internal and external.
KEY FINDINGS
Strengths
A. Massive distribution and positive brand awareness. B. Large, “raging” user & dev community. C. Relatively large 3rd party vendor ecosystem. D. MVC, solid, flexible, fast, rapid development framework. E. Distributed power base (no VC or major corporate influence)
means community has strong voice in thedirection of the project.
2014 SWOT Analysis
• Brand Awareness• Community• 3rd Party Vendors• MVC framework• Distributed Power Base
KEY FINDINGS
Weaknesses
A. Chaotic, dysfunctional organization and poor decision makingleads to inefficiencies, frustration, apathy and burn-out,by even our best people.
B. Confusion as to exactly what Joomla! software does best and who it best serves leads to broad, un-targeted and watered down solutions and messaging.
C. Slow to innovate & adapt = loss of disruptive edge. D. Lackluster recruiting efforts for new contributors. E. Hasty changes from 1.5 —> 2.5 left many users stranded.
2014 SWOT Analysis
• Dysfunctional Organization• Confusion about Joomla!• Slow to Innovate• Stranded Users (1.5->2.5)
KEY FINDINGS
Opportunities
A. Exploit Joomla’s current huge advantage of low operational cost by offering more FREE, Open Source benefits to customers. Do things ourcompetitors can not afford to do, to DISRUPT again!
B. Promote Joomla! as the only community-powered (vs investor-powered),free, open source CMS.
C. Recruit new developers via implementing our certification program,and show how lucrative it can be, to develop with Joomla!
D. Recruit young talent early, via college & high school outreach programs (like Apple, and others).
E. Depending upon which market J/OSM chooses, opportunity to create Joomla.com SaaS solution, complete with distros.
2014 SWOT Analysis
• Exploit current advantages• Promote as the only community-
powered free, open source CMS• Recruit new developers• Recruit young talent• joomla.com
KEY FINDINGS
Threats
A. Well-funded competition on both ends of the spectrum, stealing users: WordPress and SquareSpace in DIY website space, Drupal and Sitecore in Corporate “Enterprise” space.
B. WordPress has had great success luring away many 3rd party vendors,Joomla’s key strength, as vendors seek better opportunities.
C. Lack of our own strong message means our competition is defining us, rather than us, taking control.
D. Competition’s excellent capacity to recruit, adapt, innovate and produce results, based upon theirorganizational clarity, paid staffing, product definitionand marketing message.
2014 SWOT Analysis
• Well-funded competition• 3rd Party Vendors -> WP• We’re defined by our competition• Their ability to recruit, adapt, innovate
and produce results based on org. clarity, paid staffing, product definition and marketing message
SWOT Analysis• Joomla’s Strengths are outstanding. Out of the
box its one of the best CMS’s out there.
• Many of Joomla’s Weaknesses come from its strengths taken to an extreme
• There is significant opportunity for Joomla
• There are threats - both internal and external.
video
Organized and Decentralized Teams
PLTCode
OSMLegal and Financial
CLTPeople
Unified Leadership
Unified Leadership
4Focus and Vision
Read this series… and all the comments
http://www.dionysopoulos.me/joomla-4-and-beyond-target-audience-and-a-unified-marketing-message.html
One of my greatest concerns is how we treat
one another in the project
Volunteers
“People are not binary. Everyone has strengths and weaknesses, positives and negatives. Don’t judge people until you’ve walked a kilometer in their shoes.”
Guy Kawasaki - “Enchantment” p. 14
Volunteers need 3 things:• Purpose (their why)• Progress (their contribution)• Appreciation (their thanks)
video
Joomla! in 2016 An organization poised to
grow with a renewed focus and vision for the
future.
• What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla
(the Project) Work? • Where is Joomla Going? • Life is a Highway…
It’s Awesome!
State of the Joomla Union
Rod MartinVice President Open Source Matters@imrodmartin
end with happy song?
