Joomla Day Chicago 2015 State of the Joomla! Union

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  • State of the Joomla Union

    Rod MartinVice President Open Source Matters@imrodmartin

  • BEFORE WE GET STARTED

    video

  • video

  • What is Joomla? Who is Joomla? How is Joomla Doing? How does Joomla

    (the Project) Work? Where is Joomla Going? Life is a Highway

    Its Awesome!

  • Joomla is Open Source

    Software

  • Open source software is software whose source code is available for modification or enhancement by anyone. http://opensource.com/resources/what-open-source

    http://opensource.com/resources/what-open-source

  • And thats how we got our start. Joomla was the result of a fork of Mambo on August 17, 2005 and got its official start on Sept. 1

    Joomla won the Packt Publishing Open Source Content Management System Award in 2006, 2007, and 2011. http://en.wikipedia.org/wiki/Joomla

    http://en.wikipedia.org/wiki/Fork_(software_development)http://en.wikipedia.org/wiki/Mambo_(software)http://en.wikipedia.org/wiki/Packthttp://opensource.com/resources/what-open-source

  • Joomla! turned 10 on September

    1st!

    http://magazine.joomla.org/issues/issue-august-2015/item/2818-10-years-of-joomla-birthdays

    http://magazine.joomla.org/issues/issue-august-2015/item/2818-10-years-of-joomla-birthdays

  • Joomla! is Volunteers

  • Joomla! is Volunteers

    "Joomla has no Venture Capital firms behind it. Joomla has no parent company, no shareholders and no investors behind it. Joomla has no C.E.O., no dictator and no owner. It has you.

    Steve Burge - OSTraining - 2010

  • A LOT of Contributors

    https://www.openhub.net/p/joomla/contributors/summary

  • Joomla! Gets Together!

  • JOOMLA! GETS TOGETHER!

  • How is Joomla! Doing?

  • Over

    Downloads

    https://status.sobi-pro.eu/jcount/

  • I want to contribute to something larger than me that is enabling people to make an impact on lives locally and globally.

    Sarah Watz

  • around 3% of the web

    Around 5.5 MILLION websites

  • Over 511,000 lines of code & comments

    https://www.openhub.net/p/joomla/analyses/latest/languages_summary

  • 60 languages in 3.x

    http://community.joomla.org/translations/joomla-3-translations.html

    http://community.joomla.org/translations/joomla-3-translations.html

  • Joomla By the Numbers

    63,800,000 downloads of Joomla CMS~ 673,300 forum members ~ 3,000,000 forum posts7,422 extensions at extensons.joomla.org~250 contributors to Joomla CMS last 12 months223 Local Joomla! User Groups (JUGs)

    http://joomla.org

  • How Does Joomla Work?

  • Organized and Decentralized Teams

    PLTCode

    OSMLegal and Financial

    CLTPeople

  • Production Leadership Team

    All things code Coordinating & merging contributions Bug Squad Quality Assurance Coordinating Releases Setting Deadlines Code Sprints

    Innovation CMS/Features Framework

    PLTCode

  • Community Leadership Team

    Directories Extensions (JED) Resources User Groups

    Community Magazine Events Forums Translations Documentation

    CLTPeople

  • Open Source Matters

    Legal Licensing Trademark Domains Contracts

    Financial Budgets, Taxes, Sponsors

    Certification Governance

    OSMLegal and Financial

  • Where is Joomla! Going?

  • Joomla 3.4

  • One Version of Joomla!

  • demo.joomla.org

    http://goo.gl/0SSzdF

    http://demo.joomla.org

  • Hosted Sites at joomla.com

    http://joomla.com

  • Resources Directory

  • Volunteer Portal

  • The Roadmap

    developer.joomla.org/cms/roadmap.html

  • But, its also

  • Historical Trends

    http://w3techs.com/technologies/history_overview/content_management/all/y

  • Historical Trends

    0

    7.5

    15

    22.5

    30

    0

    20

    40

    60

    80

    2010 2011 2012 2013 2014 2015

    None WordPress Joomla Drupal

  • Market Share of CMS Sites

    0

    15

    30

    45

    60

    2010 2011 2012 2013 2014 2015

    WordPress Joomla Drupal

    http://w3techs.com/technologies/history_overview/content_management/ms/y

  • SWOT Analysis Joomlas Strengths are outstanding. Out of

    the box its one of the best CMSs out there.

    Many of Joomlas Weaknesses come from its strengths taken to an extreme

    There is significant opportunity for Joomla

    There are threats - both internal and external.

  • https://www.youtube.com/watch?v=fRY7vSarkio

    https://www.youtube.com/watch?v=fRY7vSarkio

  • KEY FINDINGS

    Strengths

    A. Massive distribution and positive brand awareness. B. Large, raging user & dev community. C. Relatively large 3rd party vendor ecosystem. D. MVC, solid, flexible, fast, rapid development framework. E. Distributed power base (no VC or major corporate influence)

    means community has strong voice in thedirection of the project.

    2014 SWOT Analysis

    Brand Awareness Community 3rd Party Vendors MVC framework Distributed Power Base

  • KEY FINDINGS

    Weaknesses

    A. Chaotic, dysfunctional organization and poor decision makingleads to inefficiencies, frustration, apathy and burn-out,by even our best people.

    B. Confusion as to exactly what Joomla! software does best and who it best serves leads to broad, un-targeted and watered down solutions and messaging.

    C. Slow to innovate & adapt = loss of disruptive edge. D. Lackluster recruiting efforts for new contributors. E. Hasty changes from 1.5 > 2.5 left many users stranded.

    2014 SWOT Analysis

    Dysfunctional Organization Confusion about Joomla! Slow to Innovate Stranded Users (1.5->2.5)

  • KEY FINDINGS

    Opportunities

    A. Exploit Joomlas current huge advantage of low operational cost by offering more FREE, Open Source benefits to customers. Do things ourcompetitors can not afford to do, to DISRUPT again!

    B. Promote Joomla! as the only community-powered (vs investor-powered),free, open source CMS.

    C. Recruit new developers via implementing our certification program,and show how lucrative it can be, to develop with Joomla!

    D. Recruit young talent early, via college & high school outreach programs (like Apple, and others).

    E. Depending upon which market J/OSM chooses, opportunity to create Joomla.com SaaS solution, complete with distros.

    2014 SWOT Analysis

    Exploit current advantages Promote as the only community-

    powered free, open source CMS Recruit new developers Recruit young talent joomla.com

    http://joomla.com

  • KEY FINDINGS

    Threats

    A. Well-funded competition on both ends of the spectrum, stealing users: WordPress and SquareSpace in DIY website space, Drupal and Sitecore in Corporate Enterprise space.

    B. WordPress has had great success luring away many 3rd party vendors,Joomlas key strength, as vendors seek better opportunities.

    C. Lack of our own strong message means our competition is defining us, rather than us, taking control.

    D. Competitions excellent capacity to recruit, adapt, innovate and produce results, based upon theirorganizational clarity, paid staffing, product definitionand marketing message.

    2014 SWOT Analysis

    Well-funded competition 3rd Party Vendors -> WP Were defined by our competition Their ability to recruit, adapt, innovate

    and produce results based on org. clarity, paid staffing, product definition and marketing message

  • SWOT Analysis Joomlas Strengths are outstanding. Out of the

    box its one of the best CMSs out there.

    Many of Joomlas Weaknesses come from its strengths taken to an extreme

    There is significant opportunity for Joomla

    There are threats - both internal and external.

  • video

  • Organized and Decentralized Teams

    PLTCode

    OSMLegal and Financial

    CLTPeople

  • Unified Leadership

  • Unified Leadership

  • 4Focus and Vision

  • Read this series and all the comments

    http://www.dionysopoulos.me/joomla-4-and-beyond-target-audience-and-a-unified-marketing-message.html

  • One of my greatest concerns is how we treat

    one another in the project

    Volunteers

  • https://www.youtube.com/watch?v=4xTfphRMjPQ

    https://www.youtube.com/watch?v=4xTfphRMjPQ

  • People are not binary. Everyone has strengths and weaknesses, positives and negatives. Dont judge people until youve walked a kilometer in their shoes.

    Guy Kawasaki - Enchantment p. 14

  • Volunteers need 3 things: Purpose (their why) Progress (their contribution) Appreciation (their thanks)

  • video

  • Joomla! in 2016 An organization poised to

    grow with a renewed focus and vision for the

    future.

  • What is Joomla? Who is Joomla? How is Joomla Doing? How does Joomla

    (the Project) Work? Where is Joomla Going? Life is a Highway

    Its Awesome!

  • State of the Joomla Union

    Rod MartinVice President Open Source Matters@imrodmartin

  • end with happy song?

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