Slide 2

Social Sharing 2.0:

The Rise of Real-Time

Jonathan RosenbergChief Technology Strategist, Skype

April 19, 2010

Slide 3

1980s

1970s

1990s

2000s

Today

Live Chat

Evolution of Social on the Web

Message Boards

IRC

BBS

Click-to-Call & ChatSocial Media

ICQ

Comment Chains

Slide 4

Drawbacks of Current Social Sharing

What’s missing?

Slide 5

What’s Needed: The Three ‘I’s

InteractiveInvestment

Involvement

Value

Slide 6

Real-Time and Involvement

Call QualityCall Quality

Slide 7

Real-Time and Investment

Slide 8

Real-Time and Interactive

I love this movie – LOL! What do

you think?

Hank327 and John858 April 19, 2010

More than 250 billion minutes of free Skype-to-Skype calls

Skype-to-Skype Calls in Minutes (Billions)

* As of Q4 2009, Skype users made cumulative 250 billion minutes of S2S calls since inception

**Source: Telegeography Research. (January 2010)

12% of ILD traffic in 2009**

Slide 10

Bringing Voice and Video to the Web

Toolbars: 50 Million daily users

Slide 11

Thank You!