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Join the Wave Crowd-sourcing: from start up businesses to a mature industry

Join the wave

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Please have a look at the crowd sourcing presentation - given by Harmen van Doorn - on First Friday meeting on September 7th. For more info, please give me a call on 0031 6 38921004 or email to [email protected]

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Page 1: Join the wave

Join the Wave

Crowd-sourcing: from start up businesses to a mature industry

Page 2: Join the wave

What are we talking about?

1. What is crowd-sourcing?

2. Crowd funding versus crowd-sourcing

3. The positioning of crowd-funding parties

4. Key community ingredients

5. Practical steps to get started

6. The story about Pifworld.com

Surfers refreshment break

Page 3: Join the wave

What is this crowd sourcing ?

Crowd funding

The collective effort of individuals who network individually

to support an project or organisation.

Crowdsourcing

Is a process that involves outsourcing tasks to a distributed

group of people. This process can occur both online and offline.

Community

Diverse group of interacting people with the same values, social cohesion, and the passion to reach one goal.

Page 4: Join the wave

Crowd funding versus crowd sourcing

Blogger Reporter Expert

Team Captain

Fundraiser

Supporter

Co

op

erat

iven

ess C

omm

unity

Indi

vidu

al

Added valueMoneyMultiple resources

Page 5: Join the wave

Ownership

Positioning of crowd funding parties1.5 billion 2011 – doubling early – in the lead US/UK – 452 dominant platforms

Project info/screening Personal link

Open Strict

Lo

cati

on

Glo

bal

Lo

cal

Charity Private equity, Arts & Culture, Journalism Publishers

Page 6: Join the wave

The key community ingredients

1. A core team A good core attracts a community of capable contributors. The core sets the master plan, invites others and empowers a lot of decision making down to small groups of people. 2. Enabling of connection, contribution and participationPeople need meeting places for creative conversation. This allows the free flow of ideas. The more diverse community, the more action creativity – but only effective if there is joint goal.

3. Recognition for participantsRecognition the currency that draws people to communities, in reward for their contribution (ideas, effort, input of any kind);

Page 7: Join the wave

Practical steps

1. Get your story straigtIt is the most important thing before your start. Before going to an de audience. Who are you? Why are you there? What do you want? How do you reach your goal? With what do you reach your goal? Your common goal?

2. Create your core teamAn important first step is to create a group let's say around 2 to 5 people. These people all have the same passion about your goal and have different skills.

3. Do project management well Stay focused on your target markets. Don’t scatter your efforts. Be persistent. Adapt and don’t be afraid of failure.

Page 8: Join the wave

Ride the waveLet's take a 10 minute break have a drink and meet those other surfers!

Page 9: Join the wave

Pifworld: connects people to non-profit

A. We give individuals the tools to change the world their way

B. We help charities with online & corporate fundraising

C. We help companies with employee engagement and CSR

Page 10: Join the wave

The story about Pifworld.com

Page 11: Join the wave

People change the world their way

Page 12: Join the wave

Company employee engagement

Page 13: Join the wave

Build a community around your charity

Page 14: Join the wave

Newsletter – personal and relevant coming up

Page 15: Join the wave

”Charities you are not alonethe internet enables us all to take partSo get your self a board”txHarmen van DoornFounder Pifworld.com