Olympics/World Cup 2014 Akamai Overview

©2013 AKAMAI | FASTER FORWARDTM

2014 Winter Olympics Overview

•  25 Customers, 17 days, Feb. 7-23, 24/7 coverage •  www.sochi2014.com - Site Acceleration and Security

•  Preparation since April 2013 •  Live Streaming ALL 98 events •  Global Coverage

•  Various Akamai Media Products in use •  Delivery in all major streaming formats •  SecureHD for stream protection •  Media Analytics for QoS monitoring and post-event analysis

©2013 AKAMAI | FASTER FORWARDTM

Traffic Overview

©2013 AKAMAI | FASTER FORWARDTM

Sochi 2014 vs. London 2012

Tremendous Quality Improvement! •  50% Avg Bit Rate Growth

•  1.8 Mbps vs 1.2 Mbps •  2 of 3 Top Broadcasters had average bitrates

OVER 2.2 Mbps

Massive Scale Increase •  72% Total Traffic Growth •  400% Peak Traffic Rate Growth

•  3.5 Tbps vs 873 Gbps

All Major Streaming Formats •  Apple HLS (iOS, HTML5), Adobe HDS (Flash),

Microsoft Smooth Streaming, Adobe Primetime •  Apple’s HLS use up from 4% to 20% of traffic

Quality, Scale and Reach!

©2013 AKAMAI | FASTER FORWARDTM

Sochi2014 – Peak Traffic Events

Tbps

Tbps Tbps

Tbps

Tbps

©2013 AKAMAI | FASTER FORWARDTM

The journey continues

•  More Broadcasters going online

•  Higher Peaks Expected

•  Truly Global Event

•  Massive increase in Mobile Usage

•  Richer Online Experience

©2013 AKAMAI | FASTER FORWARDTM

Thank You

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