Embed Size (px)
Citation preview
it’s broke…..so fix it
social scene
anti-social
social services: engagement - Dr. social- Bear in mind- Video- Social commentary- Rules of engagement
social services: influence
social work
social scene
Neurological Reaction
Neurological Reaction by jobirch
anti-social
A load of utter birdpoopA load of utter birdpoop
Dr X says:Correct misinformation
Patient Y says:Share product knowledge
Dr X says:Learn together
social services
social services: engagement
PLAY * PARTICIPATE PASS-ON*
MOVE PEOPLE INTO ACTION
social services: engagement - Dr. social
one platform
One platform
Unobtrusive facilitation
Age ≤25 26-35 36-45 46-55 56-65 >65
% 5.01 28.90 27.35 14.20 6.41 3.67
Age ≤25 26-35 36-45 46-55 56-65 >65
% 5.01 28.90 27.35 14.20 6.41 3.67
?
What percentage of HCPs have joined a social network?
What percentage of HCPs have joined a social network?
A) 25%B) 35%C) 50%D) 65%
246,000
?
188,000
?
40,000
59%
social services: engagement - Dr. social- Bear in mind
social services: engagement - Dr. social- Bear in mind- Video
?
How many internet users with chronic conditions have watched a health-related video?
How many internet users with chronic conditions have watched a health-related video?
A) 1 in 20B) 1 in 10C) 1 in 5D) 1 in 3
social services: engagement - Dr. social- Bear in mind- Video- Rules of engagement
@rulesofengagementJo Birch October 13, 2011
Clients must have internal:
social services: engagement - Dr. social- Bear in mind- Video- Rules of engagement- No comment
@nocommentJo Birch October 13, 2011
….if you can….
social services: influence
?
What percentage of Doctors.net users say the site is their most trusted source of online information?
What percentage of Doctors.net users say the site is their most trusted source of online information?
A) 35%B) 56%C) 72%D) 97%
Trust
Trust me, I’m in the
pharmaceuticalindustry
-7
@influence-the-influencersJo Birch October 13, 2011ROI
social work
live it
unique DAS partnership
customised creative sessions
Dr. DAS
We don’t have a choice whether
we do social media, the question is,
how well we do it
