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ASSIGNMENT TWO AND GEOLOCATION
JN3800
DEADLINE: 5pm, 13th
December 2013
The story so far
All multimedia elements covered Images Text (writing for the web) Video Data Audio Mapping (covered this
afternoon and tomorrow)
First assignment completed
Assignment 2: What the MIP says 3 skills tests: video, mapping
and data (80%)
Editorial mark (80%) Newsworthiness Choice of interviewees Interview technique Content presentation and
chunking Social Media engagement and
distribution Demonstrating an awareness
of digital publishing styles Originality Writing for the web Newswriting/grammar Overall multimedia
implementation
But what is a multimedia package?
There’s a wide range of examples of what a multimedia package could be:
Standard news story and feature with
multimedia elements EXAMPLE
Immersive and/or long form content EXAMPLE and EXAMPLE
Video/Audio lead piece with supporting text (and other media not included here) EXAMPLE
Immersive geolocated ‘experience’ EXAMPLE
Timeline EXAMPLE
What is a multimedia journalism package? Consider the story and the
form
It is not a 1st person reflection on the process
It can be a ‘hard news’ story
A more informal ‘blog’ or soft feature
An investigation around a theme containing a number of perspectives or media elements
Order of content
Consider structure and how your multimedia is placed around a blog post or a collection of individual pages
Consider: What your strongest news point
is/or most compelling hook
What your readers first encounter on your page
What is your strongest multimedia element (both in terms of quality and in terms of relevance to your story)
Make the most of the ‘good stuff’
Interviews: the long and the short of it (audio and video) Vox populi: voices and talking
heads can add a richness to a multimedia piece. Vox pops are short and punch. One
question, and a range of answers EXAMPLE
A longer interview can be compelling and engaging. By covering more in-depth ground, your audio is performing a different task to a “simple” vox pop.
A lengthy and ‘mediated’ can add value to your overall piece. You may script some of the links, allowing multiple voices to appear and you join them together
LINKING STRATEGY: Remember the link economy
Hyperlinks are a central part of the web and digital literacy
Use them to provide a valuable resource to your reader Link to other websites for additional
information Link to your own editorial to construct
a self-referential structure and create added value
Link to other platforms where your content may be found
Don’t overlink
Do link: layer the content and act as an authority (but not gatekeeper)
(note: raw URL addresses are ugly)
DIGITAL COMMUNITIES
Have you harnessed digital communities for
Leads and ideas
Contacts and interviews
Data and visualisations
Opportunities to distribute your content
Opportunities to reach different audiences
Multiplatform multimedia
Consider different platforms to host your content Flickr Vimeo Instagram Facebook YouTube
What do you need to do to maximise ‘reach’. Think about ‘discoverability’. Include: Descriptions Tags
Questions?
Geolocation Increasingly being used to assist with storytelling
Mapping Social sharing apps such as foursquare Beginnings of augmented reality Gathering and verifying citizen journalism from around the world
Can present information in an alternative way: uniting fragmented narrative into a cohesive whole
Smartphones and cameras now equipped with GPS capabilities: providing the data required to map images
Visualisation tools allow both the display of information data, and provide users with opportunity to manipulate it Tools include Google Drive/spreadsheets. Google Fusion Tables Tableau Public
Development of open source mapping tools to allow a digital community to coalesce and input data
Geolocation and mapping
Create visual impact
Uses open data to create new interaction and storytelling opportunities
Can combine with other data to create mash-ups
News organisations have been doing this for a while
Can produce fascinating tools
Avoids dull text
Embedded video (although this function is not currently available on Google Maps classic)
Publish original data
Good tool for local and hyperlocal sites
Man-made Google maps
Offer a range of symbols to aid understanding
Route mapping and road tracking
Video and image integration (within certain constraints).
How to create a Google Map Go to Google Maps and log in
Click my places
Click Create Map: Classic allows a basic embed function
Begin to fill in fields
Questions…
Key questions to ask yourself before making a map
Does it add value to your story?
Does it make information more understandable?
Could the data be expressed in a more effective way? (examples include graphs, timelines, pie charts and tables)
Key questions to ask yourself after making a map
Does the data tell the story in the way you intended?
Is it understandable?
Is your piece stronger with it than without it.
Seminar
What
Take one news stories from any news-based publisher in the UK that has a strong ‘where’ element
Create a custom google map and place relevant images, text and hyperlinks on the map. The bubble content must contain a link to a website version of the article The bubble content must also contain one additional link to a website related to the story.
Create a new blog post on your blog and embed your google map in the post with some explanatory text.
How
The choice of articles is up to you but you should obviously look for those with a strong ‘where’ element. The creation of a Google map should be straightforward but you should explore the options available such as custom icons to effectively communicate your story.
DATA GATHERING: MAPPING- OPEN A NEW GOOGLE SPREADSHEET- USING THE =IMPORTHTML() FORMULA FROM LAST WEEK, SCRAPE THE LIST OF CHELSEA PLAYERS FROM- HTTP://EN.WIKIPEDIA.ORG/WIKI/LIST_OF_CHELSEA_F.C._PLAYERS
DATA GATHERING 1- CAN YOU ANSWER?- WHAT COUNTRIES HAVE THE PLAYERS COME FROM AND HOW MANY?
=ImportHtml("http://en.wikipedia.org/wiki/List_of_Chelsea_F.C._players", "table",1)
DATA GATHERING 1 - COUNT THE UNIQUE ENTRIES USING:=UNIQUE ({START CELL:ENDCELL})
E.G =UNIQUE(B2:B166)- COUNT THE NUMBER OF TIMES EACH ENTRY IS MENTIONED USING:=COUNTIF({START CELL:ENDCELL}, {VALUE})E.G =COUNTIF(B2:B166, I3)
SEE THIS IN ACTION AT HTTP://BIT.LY/JN3800DATACHELSEA
CAN YOU MAKE..?A HEATMAP OF YOUR COUNTRY TABLE