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Jelly button growth Case study / Ron Rajwan

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Page 1: Jelly button growth Case study / Ron Rajwan
Page 2: Jelly button growth Case study / Ron Rajwan

JELLIES BASED IN FOUNDED IN

HALF OF MY FACE

Page 3: Jelly button growth Case study / Ron Rajwan

Ron Rejwan/ CTO Mor Shani/ Co-founder Alon Lev/ CIO Moti Novo/ CCO Ron Saranga/ CEO

Page 4: Jelly button growth Case study / Ron Rajwan

Soft launch Pirate Kings

Round A investment

Soft LaunchBoard KingsPrototype Game #3 & #4

HamutzimStudio

Cash KingReleased

Hamutzim Studio&

Jono Games

Jono Games

2006 2007 20092012 2013 2014 2015 20165 Employees 6 Employees 21 Employees 80+ Employees41 Employees

7/2011

Page 5: Jelly button growth Case study / Ron Rajwan

Be the leader in entertaining friends, family and the rest of the galaxy through our unique game experience.

Page 6: Jelly button growth Case study / Ron Rajwan

Our GamesCasual & Free to play games

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Product-centric: Innovative, original, enjoyable to play (don’t spam, fluid gameplay, be honest)

Mingle Play: the unique combination of single player & multiplayer which enables people to play with their friends with ease. This is the critical factor for our viral growth.

Aimed to recreate the feeling of playing console games with friends; but in the mobile space.

Revenue model: “freemium” is free-to-play, but with the ability to do in-app purchases for extra energy or prizes.

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Pirate KingsSuccess

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● Do what you know best● Focus on making an amazing product that

you will want yourself● Think about the business end from day

one● Marketing (and UA specifically) is

incredibly expensive; try to find your own space

● An amazing product for some people, is x100 better than a mediocre product for everyone

Page 13: Jelly button growth Case study / Ron Rajwan