17
Diving into the cloud with Search Based Applications Jean-Marc Lazard – Head of Innovation Labs " Making Information sounds like Innovation "

Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Diving into the cloud with Search Based Applications

Jean-Marc Lazard – Head of Innovation Labs " Making Information sounds like Innovation "

Page 2: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Single users facing the cloud (the web scale challenge)

Performance & agility challenge Information volume, real time, distributed data

Usability challenge Conversational, contextual

Page 3: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

3

Applications typology

Explore (business intelligence)

Control (competitive intelligence)

Discover (market intelligence)

Search & navigate •  Keywords •  Categorization •  Analytics •  Mashup 360°

Get the directions •  Semantics •  Clustering •  Co-relations •  Trusted queries

Connect the dots & Engage •  Trends & pace

•  Scoring & buzz

•  Key Opinion Leaders

•  Maps (geo, graphs)

Page 4: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Everyone needs a cockpit …

For search & discovery

Extended access to data

Qualified data

Consistent information

Senses-centric Immersive

Interactive

Intuitive

Page 5: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

… adressing all digital issues

Customization

Socialization

Simplification

Don’t presuppose how people will reach

the target & get the information

Help people getting their ways

through semantic interactions

(Data sense & Immersive Virtuality)

Page 6: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Connect the dots with Search Based Applications

Deconstruct - Collect raw content (in-house or outside)

Molecular approach - Retrieve relevant data (from business items’ perspective)

Repurpose - Publish value-added information

Page 7: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Cloud : Big data

XML  

Document  

Transform  

Analyze  

•   Crawling  •   Scrapping  

Seman<cs  Processing  at  web  scale  

Content  Data  

Informa<on  

Retrieve  

   Audio     speech     tones     …  

   Speech     languages     words     …  

   Words     keywords     topics     …  

   Shots     detec5on     tagging     …  

   Images     colors     faces,  text     …  

computing challenges

Page 8: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

The Semantic Factory

Set  of  Documents    

Cluster  

Classify  

Index  

Document  

Extract  

Normalize  

Meta  Data  

Text  Language  Processing  

Detect  En55es   Rules  Match  

Page 9: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Web as a database – Restminer/Exatrack demo

Page 10: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Enrich navigation context – Wikifier demo

Page 11: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Multimedia example: video handling

  Rich media (audio, images)

  Rich content (audio, image, links, text, time-coded content)

  Rich applications (multimedia repurposing)

Page 12: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Video – Voxalead demo

Page 13: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Hypermedia application – France24 experience

Page 14: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Images – exalead.images / Chromatik demo

Page 15: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Music – MuMa demo

Page 16: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Link the data – Sourcier/Constellations/C-Track

Page 17: Jean-Marc Lazard d'Exalead - Pioneering hypermedia - SEO Campus 2011

Search Based Innovation

  Usability (context-based navigation, content recomendation)

  Agillity (noSQL, cloud-native technologies)

  Performance (scalability – business compliant cost model)