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Intranets Back to the Future Jane McConnell International Forum on Enterprise 2.0, Milan, June 2010 Jane McConnell, NetStrategy/JMC Intranet and portal strategy consultant Based in France Works with global organizations - Creator of: The Global Intranet Strategies Survey. Now in 5th year. - NetJMC & Co, Linkedin group dedicated to Intranet Managers (450 members worldwide and still growing) - IntranetWatch, Twitter channel 300 organizations Under 1,000 to over 100,000 employees Europe, North America, Asia Pacific Data collected second part of 2009 “Web 1.0 was all about connecting people. It was an interactive space. I think Web 2.0 is, of course, a piece of jargon. Nobody even knows what it means.... It is what the Web was supposed to be all along. Intranet Intranet Intranet Tim Berners-Lee August 2006

Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

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Page 1: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

Intranets Back to the Future

Jane McConnell

International Forum on Enterprise 2.0, Milan, June 2010

Jane McConnell, NetStrategy/JMCIntranet and portal strategy consultant

Based in FranceWorks with global organizations

- Creator of: The Global Intranet Strategies Survey. Now in 5th year.

- NetJMC & Co, Linkedin group dedicated to Intranet Managers (450 members worldwide and still growing)

- IntranetWatch, Twitter channel

300 organizations

Under 1,000 to over 100,000 employees

Europe, North America, Asia Pacific

Data collected second part of 2009

“Web 1.0 was all about connecting people.

It was an interactive space.

I think Web 2.0 is, of course, a piece of jargon.

Nobody even knows what it means....

It is what the Web was

supposed to be all along.

Intranet

Intranet

Intranet

Tim Berners-Lee August 2006

Page 2: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

So what happened to “Tim’s Intranet”?A story with 5 dimensions

The Waltz

Dimension One

Intranets used to be controlled,

well-orchestrated, just like a waltz.

The dancers followed the music,

and everyone followed the maestro.

Page 3: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

“Global Intranet

Trends for 2010”by JMC

% indicates proportion of respondents who said “Serious obstacle that holds us back” or “manageable obstacle requiring special effort”

45%A culture of too much management control

70%Getting business buy-in

and involvement

Serious obstacles

Harmony

Dimension Two

Intranets bring people together.

They show us the big picture.

They reflect our culture.

They make us feel at home.“Global Intranet

Trends for 2010”by JMC

% indicates proportion of respondents who said “Serious obstacle that holds us back” or “manageable obstacle requiring special effort”

60%Unclear navigation

85%People working in silos

More serious obstacles

Page 4: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

Let’s go!

Dimension Three

Lots of energy and good intentions!

Local initiatives everywhere.

Surfing & “sharepointing” all over town.

Getting what we need now!

“Global Intranet

Trends for 2010”by JMC

65%Team spaces

70%Community spaces

Core business processes & applications

% indicates “Less than half” and “none” of the services or spaces are integrated or linked to the intranet.

Fragmentation!

Less than half integrated or linked to the intranet

Control & Rules

Dimension Four

Page 5: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

We have rules here.

You gotta follow the rules.

Rules are for the benefit of everyone.

We all have to do things the same way!“Global Intranet

Trends for 2010”by JMC

35%High-level Steering Committee

55%Business managers responsible for

relevant information on the intranet

Governing & managing, a weak area

% indicates proportion of survey respondents who answered affirmatively to the points above.

Free the intranet

Dimension Five

A new way of walking...

A new way of talking...

Anywhere... anytime...

One by one.

Running and jumping

Together!

Page 6: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

And now...?

“Global Intranet

Trends for 2010”by JMC

Wave 1 - getting more comfortable

70%

Planned

45%Internal blogs, wikis today

Today

Collaboration & communication

“Global Intranet

Trends for 2010”by JMC

Wave 2 - still early days

45%

40%

Including “Tested” or “used in some parts”

Interacting, facilitating the unexpected

20%Commenting

Social networking 5%

“Optimized” or “implemented across the enterprise”

Personal pages“Global Intranet

Trends for 2010”by JMC

20%Commenting

People to people

60%Using social media today

45%Internal blogs, wikis today 45%

85%

40%

Including “Tested” or “used in some parts”

Social networking 5%

“Optimized” or “implemented across the enterprise”

70%

Planned

Personal pages

Page 7: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

Fundamental principles

Culture & ways of doing things

Individual needs & desires

Control & rules

Freedom & common sense

Today, all 5 dimensions are necessary...

Trends

the front-door intranet

the real-time intranet

the place-independent intranet

the people-focused intranet

the team-oriented intranet You need an entry page strategy:

- amount of customization

- multiple owners of content

- mandatory versus optional

- end-user control

the front-door intranet

Page 8: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

the team-oriented intranet

You need a collaboration strategy:

- inside or not, where

- self-service or sign-up

- new silos: policy for content life cycle

- open or closed

the people-focused intranet

You need an unmanaged content strategy:

- blend or separate areas

- distinguish managed & unmanaged

- ownership: group, individual

- findability

the place-independent intranet

You need an intranet access strategy:

- who and what content: security

- legal: employee unions

- work & life balance

- intranet divide: have’s and have not’s

the real-time intranet

You need a change management strategy:

- diversity of expectations: generation, culture

- tool guidelines : text messages, micro-blogging,

telephone, F2F meetings, on-the-fly meetings, wikis, blogs,

- balance between experimentation & agreements

Page 9: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

the front-door intranet

the real-time intranet

the place-independent intranet

the people-focused intranet

the team-oriented intranet

Are we going back to “Tim’s Intranet”?

We’re on a journey...it will take time.

People & technology are coming together.

You need to push the right buttons...

and go back to the future!

Future Intranet

Front door

Team-oriented

People-focused

Place independent

Real time

Page 10: Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

Jane McConnell, NetStrategy/JMCIntranet and portal strategy consultant

[email protected] www.netjmc.comcell: +33 (0)6 1203 6634 (France)

- Join the 2010 Global Intranet Strategies Survey and receive “Global Intranet Trends for 2011”

- Join NetJMC & Co, Linkedin group dedicated to Intranet Managers

- Follow me on Twitter (netjmc) and join IntranetWatch, Twitter group