Embed Size (px)
DESCRIPTION
TIVIT Results and Business Forum 12 April 2011 Jaakko Talvitie TIVIT Oy
Citation preview
Business ecosystem creation –Supporting collaborative business concept development
Jaakko Talvitie, TIVIT Ltd.
TIVIT Business Forum, 12 April 2011
Some business ecosystems in consumer ICT markets
What makes a business ecosystem?
• A business ecosystem is a collection of businesses and companies collaborating or competing by utilising a common and shared set of assets
– A business ecosystem is founded on an ecosystem core
• Ecosystem core
– Platforms, technologies, processes, standards or other assets common to and used by members of the ecosystem in their businesses
Ecosystem creation – what do we mean?• The world in 7 days?
– Has been done once in world history and even that is widely disputed
• The next global winner ecosystem in ICT?
– Microsoft and Nokia are giving it a try
– Facebook is a serious contender
• Business ecosystems exist also in a smaller scale!
– A few companies is enough to form a business ecosystem
– Public institutions can also contribute to business ecosystems
• As buyers of products and services – creating demand
• As regulators – regulation can form an ecosystem core
– Value networks can be viewed as business ecosystems, although in many cases an ecosystem core cannot be indicated
• Working in a business ecosystem is a competence – let’s learn this together!
Benefits• A working business ecosystem provides several benefits for companies
– Market creation: accelerated development of new markets
– Market expansion: market coverage and volume not possible for any party alone
– Market access: an open, accessible market with transparent operation
– Access to complementary competences and business models
• TIVIT ecosystem creation support aims to:
– Help companies in taking the initial step from an ecosystem concept into a sustainable business ecosystem
– Provide a collaboration platform for business concept development, combining the benefits of in-house and joint development
– Support business concept development by providing funding channels (Tekes), a model agreement, and by acting as a neutral ecosystem facilitator
• TIVIT is initially targeting its R&D programs (examples this afternoon) as sources of business ecosystem seeds and business concepts
– Open to any company consortia with an ICT focus
Ecosystem concept
Ecosystemcore
Businessconcept
Businessconcept
Businessconcept
Businessconcept
Businessconcept
Ecosystem concept architecture
January 2011 TIVIT business ecosystem creation
Ecosystem concept
• Defined and documented ecosystem idea
• A collection of prorotype business models with a common core
Ecosystem core
• Platforms, technologies, processes or standards common to and shared by business concepts
• Can also be a feature or a part of the ecosystem concept (virtual core)
Business concept
• A prototype business model
• A prototype value network
TIVIT business ecosystem & business concept development process
January 2011 TIVIT business ecosystem creation
Ecosystemidea
Ecosystem & business concept
planning
Business conceptdevelopment & trials
Wrap-up
- Ecosystem idea
approval
- EPM nomination
- Players and roles
- Key use cases
- Initial system
specifications
- Business case
evaluations
- Ecosystem concept
description (ECD)
approval
- Informing Tekes
- Service
development
- Product
development.
- Technology
development.
- Integration
- Testing
- Trial preparations
- Trials and data
gathering
- Data analysis
- Business case
reviews
- Transfer plans
- Marketing and
publicity plans
- Transfer of learning
- Ecosystem support
plans
- Final
documentation
- Result seminars
and publications
- Funding reporting
completed
Opportunity exists
Ecosystem & businessconcepts defined
Ecosystem & conceptacceptance
Programcompleted
E0 E2 E3E1
- Commitments
- Ecosystem Frame
Agreement (EFA)
- Technology plans
- Product plans
- Service plans
- Trial plans
- Integration plans
- Ecosystem program
plan
- Business concept
plans
- Tekes applications
TIVIT services in ecosystem creation support• Program preparation phase
– Consortium building
– Ecosystem idea formulation and presentation
– Ecosystem Concept Description editing and presentation
– Ecosystem Frame Agreement facilitation
– Ecosystem program plan facilitation and editing
– Funding application coordination
• Program execution phase
– Facilitation of Ecosystem Steering Group activities and meetings
– Tekes reporting coordination and editing
– Progress reporting in TIVIT Board
– Ecosystem support plans contribution, coordination and editing
– Facilitation of consortium meetings, workshops and forums
– Final documentation coordination and editing
– Facilitation of consortium collaboration and operations (online tools etc.)
– Results seminar facilitation
– PR and communication
