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1@marksmalley
Topconf Tallinn, 18 November 2015
IT is from Flatland,
Business is from Spaceland
Mark Smalley, The IT Paradigmologist
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A programmer’s wife asks
“Could you please go shopping and get
a carton of milk, and if they have eggs, get 6?”
The shop had eggs.
What did the husband buy?
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Takeaways
• Be prepared to think out of the ‘flatland’ box
• Realize that business people have different perspectives
• Balance workable today and perfection next year
• Help business people become better ‘IT drivers’
• Discuss desired behaviour
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Speed and unpredictability of business change
Complexity of information systems
Immaturity of demand management
Troubled relationship between business and IT
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ITBusiness
These guys are weird!
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Hap
pin
ess
(%
)
Pa
rad
igm
olo
gis
t
Mark Smalley
The IT Paradigmologist
www.linkedin.com/in/marksmalley
@marksmalley
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• Relationship
• Communication
• Differences
• Understanding
• Benefitting
IT is from Flatland,
Business is from Spaceland
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Flatland or
Spaceland?
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William Arntz, Betsy Chasse,Mark Vicente
‘What the Bleep!?: Down the Rabbit Hole’
Dr Quantum visits Flatland
Ads by Smalley ⌧
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How do you…?
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How do you…?
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How do you…?
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How do you…?
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Stuart Wray
‘SQ Minus EQ can Predict Programming Aptitude’
Ads by Smalley ⌧
EQ SQ EQSQ
SQ or EQ?
Systemizing
Quotientthe drive to
analyse and
explore a system,
to extract
underlying rules
that govern the
behaviour of a
system; and the
drive to construct
systems
Empathy
Quotientthe ability to
sense other
people's
feelings and
the tendency
to be affected
by other
people's
feelings
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Different planets
John Gray
‘Men are from Mars, Women are from Venus’
Ads by Smalley ⌧
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Fix it or
Talk about it?
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Fix it or
Talk about it?
Fawlty Towers
‘The Wedding Party’
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Men want
to fix things
The IT Skeptic
www.itskeptic.org/we-need-movement
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with things
Technical
m
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Change Management
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Men Womenmarry
with the hope they
will never change
m
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Inevitably, they are
both disappointed
Albert Einstein
‘Zur Elektrodynamik bewegter Körper’
Ads by Smalley ⌧
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Men’s brains,
Women’s brains
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Men’s brains,
Women’s brains
Mark Gungor
‘Men’s brains, womens’s brains’
Ads by Smalley ⌧
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ITBusiness
These guys are weird
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• Are bureaucratic and slow
• Speak in techno-babble
• Think that they know what we want
• But don’t have a clue what we need
• The last people we want to call
What do Business people
think about IT people?
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“I don’t want questions, I want solutions!” Charles Araujo, President Elect, itSMF USA
“I’m entitled to IT!” Hank Marquis, Practice Director, Global Knowledge
“Talk benefits, costs and risks.” John Krogh, Managing Partner, SMArt
Business expectations
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“IT doesn’t understand
the business,but the business’
understanding of IT
is even worse”
Prof. Jerry Luftman
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ITBusiness
These guys are weird
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source: theworkplacetherapist.com
What do IT People
think about Business people?
• Don’t know what they want
• Are always changing their mind
• Won’t take responsibility
• Are never satisfied
• Blame us for everything
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“Business knows
no logic”
Balasubramaniyan S.M. Ads by Smalley ⌧
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IT = logic
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IT = logic
Star Trek
‘Mr Spock Illogically Illogical’
Ads by Smalley ⌧
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Perfect systems for
an imperfect world
Digital
analog
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The enterprise fosters a culture in which business and IT share a joint
vision and are part of the same story, have an ongoing dialogue,
have mature conversations, strike balances, enjoy working together
Business people should• Specify outcomes rather than
solutions• Articulate needs and
expectations clearly• Set priorities, take decisions,
accept risks• Understand IT’s capabilities and
limitations• Participate in activities such as
testing
Source: workshops in UK, EI, FI, NO, SK, BEhttp://allthingsitsm.com/author/marksmalley/‘Behave yourself’
IT people should• Understand business processes and
outcomes, and impact of IT• Talk in business terms about benefits,
costs and risks, not systems and features
• Proactively suggest innovations to the business
• React to business change without being surprised that things change
• Replace ‘technical’ SLA’s by simple, honest and meaningful reporting
Desired behaviour
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Business
IT
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How much to invest in I&T?Which investments to make?How to delegate to IT?How to ensure effective use?How to protect information?How to demonstrate good management of I&T?
Van Haren Publishing
free e-book
BiSL Pocket Guide
http://bit.ly/1Qs7jrI
46© Smalley.IT@marksmalley
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©2009 Capgemini. All rights reserved
Digital Ethics
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47© Smalley.IT@marksmalley
Insert "Title, Author, Date"
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©2009 Capgemini. All rights reserved
Trolley Car Dilemma
48© Smalley.IT@marksmalley
Insert "Title, Author, Date"
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©2009 Capgemini. All rights reserved
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49© Smalley.IT@marksmalley
Digital Ethics
Picture the scene: You’re in a self-driving
car and, after turning a corner, find that
you are on course for an unavoidable
collision with a group of 10 people in the
road with walls on either side.
Should the car swerve to the side into
the wall, likely seriously injuring or killing
you but saving the group?
Or should it make every attempt to stop,
knowing full well it will hit the group of
people while keeping you safe?
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Digital Ethics
Research findings
• Most people were willing to sacrifice the driver in
order to save others (unless they were the driver)
• 75% of respondents said it moral to swerve, but only
65% said the cars would be programmed to swerve
• On a scale from -50 (protect the driver) to +50
(maximize lives saved), the average response was +24
• Most participants were comfortable with utilitarian
AVs programmed to minimize an accident’s death toll
Source: www.iflscience.com/technology/should-self-driving-car-be-
programmed-kill-its-passengers-greater-good-scenario
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Hit mode:
Child
Pedestrian
Wall
Pedestrian
Wall
Digital Ethics
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Tesla
Tesla chief executive Elon Musk :
• "It should not hit pedestrians, hopefully"
• “If the car is involved in a collision, the driver is still liable”
• "The driver cannot abdicate responsibility – that will come
at some point in the future"
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Volvo
Volvo chief executive officer and president Håkan Samuelsson:
• "We are the suppliers of this technology and we are liable
for everything the car is doing in autonomous mode"
• "If you are not ready to make such a statement, you
shouldn't try to develop an autonomous system"
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IT is from Flatland,
Business is from Spaceland
Mark Smalley, The IT Paradigmologist
www.aslbislfoundation.org
www.linkedin.com/in/marksmalley
www.smalley.it
@marksmalley
Topconf Tallinn, 18 November 2015