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Wong Pui Man (11012145)Wong Yun Mei (11017066)
Lui Ching Ki (11008725)
26 November 2011
Content
Background
Objective
Survey
Introduction
Data
Brief Analysis
Conclusion
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26 November 2011
1. Web Browser
2. Applications
3. Email
4. Larger Screen
5. Full Keyboard or Touchscreen
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26 November 2011
1993• The first smartphone(IBM Simon) was released to the public
1996• The first of Nokia's smartphones (Nokia 9000 communicator)
was released
1997• The term 'smartphone' was used for the first time
when Ericsson unveiled the concept phone GS88
2000• The first device to use an open operating
system, the Symbian OS, was released
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2001• Palm, Inc. introduced the Kyocera 6035,
the first smartphone to be deployed in widespread use in US.
2002• RIM released their first BlackBerry devices
2007• The first apples’ iphone was released
2008• The Android operating system for smartphones was released
2011
• HTC EVO 3D
• Iphone 4S
• Nokia announced a plan to make Microsoft Windows Phone
1. Target users of smart phones
2. Reasons why people reject using smart phones
3. Popularity of smart phones
4. Which function of smart phones is the most widely- used
5. Further development of smart phones
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To analysis
No. of respondents: 28
Survey
Smart phone user
Gender
Age
Reasons
Improvement
Popularity
Famous Brands
Price
Necessity or not?
Most useful function
Non-smart phone user
Try in future?
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• Female smartphone users are more than that of male.
• The age of smart phone users are most between 18 and 25 yearsold.
M36%
F64%
Gender of smartphone users
0
5
10
15
20
25
Age of smart phone usersnumber.
price is expensive s.phone is not useful to you
don't want to follow the trend present phone is perfect
disrecommendes by friends others
Most people think the price of smartphone is expensive so do not use it.
Most people think that the speed and battery life of smartphone should be improved.
Duarability also is a important problem.
Appearance is the least important to be improved.
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Speed
Appearance
Weight
Durability
Battery life
Others
5
2
3
4
5
0
0
1
2
3
4
5
6
7
Y N
Will you try to use s.phone? (for non- smartphone user)
0
5
10
15
20
25
N
Y
No.of s.phone owners No.of people have ever use a s.phone
•No. of people own their s.phone > No. of people have no s.phone.•No. of people have ever use s.phone > No. of people do not uses.phone before.
Popularity of smartphone
• Same proportion of people know 1-3 to 4-6 brands of s.phone.
• Most people have 1 to 2 s.phones.
0
1-3
4-6
>6
No. of s.phone that people know
0
2
4
6
1 23
The present
is the first one
No. of s.phone of did people have in the past
0 1 2 3 4 5
0
1
2
3
>3
No. of yrs of s.phone have people owned
Apple and Samsung are the most popular brands
0
1
2
3
4
5
Brands of s.phone that people use now
0
1
2
3
4
5
6
No. of hours that people use s.phone
• Most people use s.phone more than 3-hours in a day.
• No. of people think s.phone is necessity is double than that of not.
Y, 10
N, 5
No.of people think s.phone is necessity or
27%
73%
People think that tablet PC can br replaced by s.phone or not
Y N
0 5 10 15
7
12
0
3
N Y
Do you join any monthly plan (with free wifi service) for your smart phone ?
No. of people know how to use the functions of smart phone?
0 1 2 3 4 5 6 7
Playing games
Making phone calls
Taking photos or videos
Surfing the net
Sending message
Listening music
Using other apps
2
7
1
3
1
0
1
Most people think that making phone calls is the most useful function of s.phone, least people think that listening music is the most useful function
86%
14%
People think that they will buy s.phone in the future or not
Y N
Most people think that they will use s.phone in the future.
Trend
More and more people will use smart phone
Major communication devices in the future
Become necessities and can replace
MP3, Tablet PC, Digital camera….
Further Development
Expanding the market
More species of apps
Iphone 5,6, …
Design to suit in different jobs (eg.
Business, Engineer, etc.)
Improvement
Size
Speed
Durability
Weight
Apps
http://en.wikipedia.org/wiki/Smartphone
http://www.pcworld.com/article/199243/a_brief_history_of_smartphones.html
http://www.youtube.com/watch?v=W0xXa7pbeag
http://www.ehow.com/list_7510837_features-smartphone.html
https://qasiatrial.asia.qualtrics.com/SE/?SID=SV_3kOTHIXqP4ozSTi
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~The End~
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