ISDC 2013_Referat_Tim Llewellynn_nViso

IS Directors Conference – August 2013

Award winning Start-ups in the Cloud

Tim LlewellynnCEO and Co-Founder nViso

3D Facial Imaging

Scalable Emotion Analytics on the IBM SmartCloud

Presented by

Tim Llewellynn(CEO & Co-founder)

Presented 30th August 2013

3D Facial Imaging

Best-in-Class Facial Imaging Analytics

29/08/13 Copyright nViso SA 2013. All rights reserved.

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Founded 2009, SwitzerlandFounded 2009, Switzerland

12+ years research at EPFL12+ years research at EPFL

1Million+ subjects worldwide1Million+ subjects worldwide

Realtime on IBM SmartCloudRealtime on IBM SmartCloud

3D Facial Imaging


About Our Clients

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3D Facial Imaging

Fundamental Emotion Research


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Investment in Emotion

60Mio CHFInteraction with computersStudy of emotion

Spin-offs

nViso (emotion)Koemei (speech)Kooaba (mobile content)

Future Invesment

110Mio CHFGlobal neurosciene hubHuman brain project

FutureFuture2001

2005

2009

2011

20122001

2005

2009

2011

2012

IM2

Study of human computer interaction

Affective Sciences

Study of emotions

Founding of nViso

Spin-out from EPFL

Deployment on IBM SmartCloud

In-market trials

Creation of Neuropole in Lausanne, global Neuroscience hub.

3D Facial Imaging

Language

Emotion Fundamental in Daily Life

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Face

Speech

Head

Gesture

Touch

Body Pose

EMO

TION

How ToMeasure and Understand?

System1 byDesign

System2 by Design

?


3D Facial Imaging

The Face as a Sensor


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EmotionEmotion

AttentionAttention

GesturesGestures

BehavioursBehaviours2D-3D Face Rec2D-3D Face Rec

IdentityIdentity

3D Facial Imaging

The Facial Nerve : The Link to the Brain

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Difficult to measure areas :– Emotion (amygdala)– Long Term Memory (hippocampus)

What can be measured :– Facial expressions– Involuntary micro-expressions– Head and eye movements– Blood flow (heart rate)


Unique Measure of Affective StateUnique Measure of Affective State

3D Facial Imaging

From Great Artists to Scientists


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3D Facial Imaging

Facial Coding : Ekman

happiness surprise fear anger disgust sadness

29/08/13

Universal expressions of emotionFacial Action Coding System Problem – requires manual coding

Copyright nViso SA 2013. All rights reserved.

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3D Facial Imaging

nViso 3D Facial Imaging Software


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Artificial intelligence precisely detects facial muscles

Facial muscles movements encoded based on FACS

Machine learning system decodes facial behavior

Software maps 143 points in the image directly to facial muscles

3D Facial Imaging

nViso In Action


Webcam Feed

Real-time Emotional State

Stimulus Video11

3D Facial Imaging

Mix of Emotions (Heineken : Walk in Fridge)


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Course of time

Was Drop Expected?

(channel switching)

Was Drop Expected?

(channel switching)

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Brand Impact

(measure of brand)

Brand Impact

(measure of brand)

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Peak Expected?

(branding moment)

Peak Expected?

(branding moment)

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1174071 - Best Buy © 2013 nViso SA. All rights reserved.

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Total Sample Size: 92

HappinessEmotion

3D Facial Imaging

Emotion Analytics on the Cloud


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3D Facial Imaging

nViso API : Developer Platform

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CO

NSU

MER

BUSI

NES

S


3D Facial Imaging

Emotion Engaging Apps

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developer.nviso.net


Case Studies

Case Study : Interactive Marketing

Cinemax Online Promotion for new TV Series – “Hunted”

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Case Studies

Hunted's 'Byzantium Tests'


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http://tinyurl.com/ahlkd8e

http://tinyurl.com/ahlkd8e

Case Studies

What Makes This a Win?


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3D Facial Imaging

Build New Products Faster Leveraging The Cloud Computing

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Technology

ISDC 2013_Referat_Tim Llewellynn_nViso