Is Your Website Optimized

for Mobile Visitors?

Tom Treanor

Right Mix Marketing

www.RightMixMarketing.com

@RtMixMktg

0

Find me at:

www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.1

The Mobile Trend is Undeniable

One site’s story. Mobile visitor growth has been steadily growing over time for this global site

0%

20%

40%

60%

80%

100%

120%

No

v-0

9

Jan

-10

Mar

-10

May

-10

Jul-

10

Sep

-10

No

v-1

0

Jan

-11

Mar

-11

May

-11

Jul-

11

Sep

-11

No

v-1

1

Jan

-12

Mar

-12

May

-12

Jul-

12

Sep

-12

No

v-1

2

Jan

-13

2%

29%

2009

2013

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www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.2

The Age of Mobile Websites

Responsive Design Interest Growing

Mentions in the News

“Mobile Websites”

“Responsive Websites”

Mentions in headlines related to Mobile Websites and

Responsive Websites have bumped up significantly

2013200920072005 2011

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www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.3

Examples of Mobile Traffic

A sampling of traffic for

over 20 websites* shows

consistent mobile traffic

averaging at about 22%

11%

22%

12%

17%

29%

25%

21%

20%

27%

31%

14%

19%

21%

28%

27%

19%

23%

19%

25%

39%

Appliance Distributor

Health Coach

Digital Media Consultancy (Non-local)

Marketing Consultant (Semi-local)

Exotic Cars Forum (Global)

School-related Club

Bankruptcy Lawyer

Psychotherapists

Local Newspaper

Party/Event Equipment

Catering Company

Flooring Retailer

Veterinarian

Local Photographer

Pet Boarding

Architect

Wineries

Doctor

Stone and Tile Retailer

Restaurants

Local businesses seem to

get significantly more

mobile visitors

22%**

* Some are blended results of more than one site’s results

** This site is not well-optimized for local search so gets

limited local traffic

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www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.4

Your Mobile Options

Responsive Design

Not Optimized

Find me at:

www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.5

Mobile App

Mobile Website

Find me at:

www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.6

Your Mobile Next Steps

Check your website analytics to understand your site’s percentage

of mobile visitors1

Understand the time-on-site, pages per visit, bounce rate and

conversion rate for mobile vs. non-mobile visitors2

Review your site’s appearance and functionality on a phone and tablet3

Talk with a mobile expert about mobile options for your site4

Focus on delivering a great experience for your mobile visitors5

Find me at:

www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.

RightMixMarketing.com/Mobile

Sources:

www.rightmixmarketing.com

www.google.com/analytics/

www.google.com/trends/

www.wharton.upenn.edu/

http://www.nps.gov/nama/photosmultim

edia/app-page.htm