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FemmeForce: UnConscious Bias Wendy Johnstone – Head of APAC Marketing
Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni.
Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems
Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++
Kristen Russell Jim Cassidy
Our Panel Guests
What is Bias? And Why Bother Exploring…
Senior Management Commitment made more visible: Lead by example
McKenzie: 4 Fundamental Elements for DIVERSITY Success
3
Source: Women Matter 2012, MicKinsey
Focus on Company Relevant Challenges: Target initiatives precisely at the company’s own systems & stress points - as each company is different.
4
Tackle Mindsets and Bias: Companies that implement a campaign to influence are 4 times more likely to succeed.
1
Know Your Numbers: Those with detailed understanding of women’s representation, at every level, are 2.4 times more likely to transform.
2
Conscious: overt and intentional UnConscious: hidden, unintentional, automatic Bias is an inescapable human condition. Noone is immune
‘The attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner’
What is Unconscious Bias:
The good news is: We can learn to identify,
and set up ways to navigate around, both as individuals & across our ecosystem.
Sources: Implicit Bias Review, Kirwan Institute, Ohio State University 2014
History and Context Experiences &
assumptions are varied & shaped by the environment
Current State has Advantages (for many)
Learning to Identify & Navigate takes
TRAINING, TIME and EFFORT
Plus needs us to look across & align individuals
as well as the full eco systems in play.
Evolution The Nature of our Brain
Change is possible. But not easy.
Fast Patterns versus Slow, Planned, Rational Brain Response
11,000,000
Female Name
Replaced with Male
= 60% increase
• Recruitment • Promotion • Rewards & Recognition
Bias is BIG & wide - and so is the impact
• Leadership • Communication • Productivity
• Recruitment, Development & Attrition • Performance, Promotion • Rewards & Recognition
AFFECTING
• Group Norms & Diffusion • Gender & Male Advantage • Positional Power • Simplification & Ease of Recall • Commitment, Optimism • Sunk costs & Aversion to Loss • Comparative Valuation & Framing • Halo, Horn & Affinity • Primacy & Recency • Introversion & Extroversion
+ 100’s MORE
BIAS
RESULTS +/- Company Performance Stock Price Customer Satisfaction Risk & Governance Decision & Problem Solving Innovation
Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni.
Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems
Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++
Kristen Russell Jim Cassidy
Our Panel Guests
Thank you