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Photo: zoomar on Flickr
podcast [pod-kast] noun 1. a digital audio file made available on the Internet for
downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
“Basically...I was late on a deadline, was short about 30 words, needed to add in a couple of sentences. I made up a bullshit sentence, ‘What do we call this?’”
- Ben Hammersley
67% of podcast listeners don’t mind sponsorship messages
and occasionally find them useful, compared to 6% of television or
commercial radio listeners. Source: Edison Research
Podcast Advertising
Often personally presented or contextual
Higher rates than advertising in other mediums
Easy to track
Difficult to skip
Podcasting Milestones
2004
2005
2013
2014
2015
Why Podcast?Be where your blog or video isn’t
Grow your audience
Establish a voice in your niche, literally
Complement your current strategies
Source: Tom Tate, AWeber.com
More Pros of PodcastingEngage with captive audience
Build brand awareness
Increase community engagement
Improve find-ability
You can increase awareness
Helps with SEO
Source: Nicolette Beard, TopRank Online Marketing Blog
Cons of PodcastingBandwidth can be costly
Can be hard to track ROI
Inconsistency can cost you
Difficult to get buy-in
You can’t fake enthusiasm
Source: Nicolette Beard, TopRank Online Marketing Blog
By 2020, Business Insider estimates that 75% of cars shipped globally will be built with the necessary hardware
to connect to the internet.
First Step: Listen
play.google.com/store/apps/details?id=au.com.shiftyjelly.pocketcasts
Getting StartedMake the time
Define your goals
Choose a name
Pick a format
Length
Frequency
Enjoy what you talk about
Production
Photo: Mark Hunter on Flickr
USB MicsBlue Microphones' Yeti Series
Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
AT2020 USB Cardioid Condenser USB Microphone
Samson Meteor
Mixing Boards
Mackie ProFX8
Behringer Q802USB
Mackie 1202-VLZ3
Optional items
Pop Filter Studio Mic Boom Arm Headphones
Blue Mikey Digital (for iPhone) Zoom H6 Handy Recorder
SoftwareRecording/Editing: Adobe Audition (Mac, Windows) GarageBand (Mac) Audacity (Mac, Windows) TwistedWave (Mac, iPhone, iPad)
Other: AuphonicCall recorder for Skype (Mac) Pamela (Win)
My SetupUSB Mic
Record Google Hangout: SoundFlower LadioCast Audacity
Post-production:GarageBand 11, Version 6.0.5
Create Album Art
Image must be 1400 x 1400 pixels at min, 3000 x 3000 max
Image must be in .jpg or .png format (.jpg preferred)
Image should look good, and readable, at 300 x 300 pixels
Recording Process
Record primary content
Record any supplemental content
Edit/Clean up audio
Add music
Add Music
ccMixter - ccmixter.org
Free Music Archive - freemusicarchive.org
SoundCloud - soundcloud.com
Vimeo Music Store - vimeo.com/musicstore
Host Your PodcastSoundCloud - soundcloud.comPodbean - podbean.com Podomatic - podomatic.com Libsyn - libsyn.com Buzzsprout - buzzsprout.com
DIY options: Amazon S3 - aws.amazon.com/s3/WordPress.comYour site/blog
SoundCloud Share/Embed Options
Other Podcast Directories
Stitcher - stitcher.com Blubrry - blubrry.com Miro - getmiro.com
"Our culture is so niche-oriented now, you don't need 3 million people to listen to your podcast. If 10,000 people listen, which isn't a hard number to achieve, then 10,000 people listen to your podcast. You can do something with that, you can build a community, and literally change the world, just recording into a recorder."
- Chris Hardwick, nerdist.com
Beyond the Podcast
Transcribe your podcastspeechpad.com
Get listener questionsspeakpipe.com
Questions?Photo: Will Lion on Flickr
Thank you!
