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For more information, visit: http://www.wordstream.com SEO, or search engine optimization, used to be a relatively cheap and easy way to drive traffic and leads to your website. You didn’t have to be an evil genius or have a million-dollar budget to make it work. But SEO is more complicated now than it has ever been. In this free webinar, Is it Time to Say No to SEO?, WordStream founder Larry Kim and VP of Marketing Laura Taylor will show you: - Why SEO is getting harder and harder for small businesses - Why PPC is no longer optional as a marketing tactic - Some highly effective alternatives to organic search marketing - Strategies for recovering from Google’s Penguin/Panda updates
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CONFIDENTIAL – DO NOT DISTRIBUTE 1
Webinar: Is it Time to Say No to SEO?
Larry Kim, WordStream
Laura Taylor, WordStream
August 15, 2012
• Introductions
• Recent trends and developments in Search
Marketing
• What does it all mean for Marketers?
• Q & A
Today’s Agenda
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Speaker Introductions
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• Laura Taylor
– Laura 15 + years in the digital marketing and
internet technology space.
– Leads Marketing @ WordStream
• Larry Kim
– Founded WordStream in 2007
– Been doing PPC & SEO for 10 years
– Today we’re an industry-leading provider of a
PPC Management Platform and Keyword
Research Tools
Let’s learn a little about you….
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Quick Poll
How long have you been involved with Search
Marketing (Both SEO and PPC)
o Less than 1 year
o 1-3 years
o 3-5 years
o 5+ years
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Quick Poll
How would you characterize the performance your SEO initiatives over the 12 months?
o I’m new to SEO
o Who knows – I don’t measure my results
o Disappointing – SEO hasn’t been working well recently
o Satisfactory – I’m seeing return on my investment into SEO
o Stellar – SEO is my most successful lead/traffic generating channel
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1. PPC is important part of the mix
• 97% of Google Revenues come from Advertising
• They made $40 Billion Last Year. (+25% / year)
• That’s a Lot of Clicks!
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2. Don’t Overly Rely SEO
• “SEO” Best Practices and Ranking Factors Change
over Time
• Google Doesn’t owe you any Clicks
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3. Remember your Marketing Objectives
– Was it to drive qualified leads & sales to your
website?
– Periodically re-assess the costs / benefits of
any marketing activity!
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Quick Poll
Do you agree (overall) with what we’re saying here?
o No. I’m undeterred. SEO or Death.
o You make some good points. I’ll think about it.
o I want to hear more
o I’m convinced that PPC has a role to play
o I was distracted. Didn’t follow presentation. Sorry!
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Offer 1: PPC Express (From WordStream)
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www.wordstream.com/ppcexpress
Try out our PPC Management Platform, featuring:
o The 20 Minute PPC Work Week
o Supports for AdWords and Bing Advertising
o The World’s Best Keyword Research Tools
Offer 2: Free Trial of WordStream PPC Advisor
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www.wordstream.com/ppc-free-trial
Offer 3: Learn More about PPC – Webinar
http://www.wordstream.com/3-paths-ppc-profitability-for-
smb
Identify the potential
Take stock of your resources
Choose one of 3 paths to PPC success
• Do it Yourself
• Use Software
• Outsource
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Your Questions
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Thank you for attending our Webinar!
Contact us directly:
http://twitter.com/larrykim
https://twitter.com/lauraanntaylor
