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The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
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Title to go hereSub heading to go hereThe Business Elite2011 Digital Section
James Torr
99%
9%
79%
29%
9%
97%
20%
24%
23%
1%
63%
0%
54%
5%
4%
11%
2%
4%
14%
17%
Orkut
Friendster
Viadeo
Groupon
Windows Live Spaces
Another Social Networking service
None
Have heard of
Have used
THINKING ABOUT YOUR USE OF SOCIAL NETWORKS, WHICH OF THE FOLLOWING SOCIAL NETWORKS HAVE YOU HEARD OF OR HAVE YOU USED?
Source: Ipsos MORI
23%
54%
13%
46%
22%
15%
17%
8%
6%
11%
12%
5%
18%
2%
9%
19%
1%
5%
12%
28%
9%
59%
26%
12%
5%
23%
7%
11%
13%
9%
18%
5%
2%
13%
1%
13%
Research
Networking
Education
Keeping in touch
Keeping people up to date
Meeting new people
Promoting brands / services
Entertainment
Finding products to buy
Sharing my opinion
Sharing content
Finding music
Staying up to date on news / events
Organising my life
Recommending a person
Prospecting / find a contact
Other
None of these
Business
Personal
PLEASE SELECT THE MAIN REASONS YOU HAVE USED A SOCIAL NETWORK SERVICE FOR BUSINESS OR FOR PERSONAL USE.
Source: Ipsos MORI
Yes, 80%
No, 20%
NOW THINKING ABOUT YOUR SMARTPHONE USAGE, DO YOU USE A SMARTPHONE (A CELLULAR TELEPHONE WITH BUILT-IN APPLICATIONS AND INTERNET ACCESS, E.G. IPHONE, BLACKBERRY...) FOR WORK OR PERSONAL REASONS?
Source: Ipsos MORI
20%
40%
5%9% 7%
2% 4% 2% 0%
Apple iPhone
Blackberry HTC Nokia Samsung LG Motorola Sony Ericsson
Other
WHICH OF THE FOLLOWING SMARTPHONE(S) DO YOU USE?
Source: Ipsos MORI
4% 4% 3%
9% 10%
27%24%
Once a day or more
2 or 3 timesa week
Once aweek
2 or 3 timesa month
Once a month
Less than once a month
Never
HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR SMARTPHONE?
Source: Ipsos MORI
32%
11%8%
3% 2%
1 - 2 3 - 5 6 - 10 11 - 19 20+
HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE IN THE LAST 3 MONTHS?
Source: Ipsos MORI
6%16%
22%4%
15%21%
7%11%
8%2%
13%16%
4%9%
15%16%16%
12%15%
29%1%
2%
BooksBusiness
Business NewsEducation
Financial NewsGames
Health & FitnessInternational News
LifestyleMedical
Music Navigation
Photography Reference
Social NetworkingSports
Stocks & SharesTravel
UtilitiesWeather
OtherNone of these
WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE?
Source: Ipsos MORI
Yes, 29%
No, 71%
NOW THINKING ABOUT YOUR TABLET USAGE, DO YOU USE A TABLET COMPUTER (E.G. APPLE IPAD) FOR WORK OR PERSONAL REASONS?
Source: Ipsos MORI
26%
0% 0% 0% 1% 0% 0%2%
Apple iPad Archos 70InternetTablet
Dell Streak HP Slate 500 SamsungGalaxy
Tab
ToshibaFolio 100
Android Tablet
ViewSonicviewPad100
Other
WHICH OF THE FOLLOWING TABLET COMPUTER(S) DO YOU CURRENTLY USE?
Source: Ipsos MORI
2% 2%3%
10%
3%
8%
0%
Once a day or more
2 or 3 timesa week
Oncea week
2 or 3 timesa month
Once a month
Less than once a month
Never
HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR TABLET COMPUTER?
Source: Ipsos MORI
9%
4%
10%
4%
1%
1 - 2 3 - 5 6 - 10 11 - 19 20+
HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER IN THE LAST 3 MONTHS?
Source: Ipsos MORI
18%9%
11%4%
9%19%
4%6%
2%1%
7%9%
4%6%6%
7%11%11%
9%13%
0%0%
BooksBusiness
Business NewsEducation
Financial NewsGames
Health & FitnessInternational News
LifestyleMedical
Music Navigation
Photography Reference
Social NetworkingSports
Stocks & SharesTravel
UtilitiesWeather
OtherNone of these
WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER?
Source: Ipsos MORI
Title to go hereSub heading to go here
www.ipsos-mori.com/BEBarometer