1

iPod/iPhone and iTunesBryan SippelTuesday, August 24, 2010

2

Agenda

• iTunes OverviewFormats - Tags - iTunes Store

• iPod/iPhone Overview• Transfer Songs to an

iPod/iPhone• Create (Smart) Playlists• Tips and Tricks

3

Prerequisites

• Basic knowledge of how to use a computer• Internet, keyboard, and mouse• Home high speed Internet is ideal but not necessary

• Email address• Comfort with accessing and sending email

4

Goals

• Learn three new things about iTunes

• Learn how to effectively manage your iPod/iPhone

• Learn two new Tips and Tricks

5

Who am I?

6

iTunes Overview

7

iTunes

www.apple.ca/itunes

Formats.mp3 MPEG-1 Audio Layer 3

a standard method of compressing digital audio

.m4a AAC Advanced Audio Coding

higher quality

.WMA Windows Media Audio (Windows Media Video)

Microsoft proprietary technology

.mpg MPEG (Motion Picture Experts Group)

a standard video compression format

.avi Audio Video Interleave

a video format originally created by Microsoft

.mov

Apple Quicktime multimedia format

8

Compression

• Requires an encoding scheme

• Quality typically decreases as compression increases

e.g. DVD video vs. YouTube video

9

Capacity Songs CDs(12 songs/CD)

2 GB 500 songs 41

4 GB 1000 songs 83

8 GB 1750 songs* 145

16 GB 4000 songs 333

128 GB 40000 songs 3333

* Operating system

Compression allows…

Ripping a CD or DVD…

• Process of copying audio or video to a hard disk

11

…other methods

12

• Private use of the person who makes the copy

• Music industry and levy on blank audio media

13

The Law says…

Recent CBC.ca/news http://www.cbc.ca/technology/story/2010/06/02/copyright-bill-clement-montreal.htmlhttp://en.wikipedia.org/wiki/Canadian_copyright_law#Music_RecordingsMichael Giest http://www.michaelgeist.ca/

14

How to use iTunes?

Demo

But where does it actually go?

16

• Digital media files will be stored in a folder on your computer

17

• An iTunes Store Account is “required” to download content (both free and fee)– A payment method is required

• Credit card

• iTunes Card

– An email address is required

• iTunes Store Account without a payment method– Download free app and create accountHow to create an account with an iTunes Card

http://support.apple.com/kb/HT2736

18

iTunes Store Account

iPod/iPhone Overview

Apple iPod and iTunes

Talks to you

Video camera

Surf the web

Send/receive email

View your media on your TV

www.apple.ca/ipod

21

… lots of others

Microsoft Zune Sansa Media Players

http://www.zune.net/en-US/ http://www.sandisk.com/consumer-products/music-player/sansa-players

Demo

Transfer Songs to an iPod/iPhone

Demo

Create (Smart) Playlists

Demo

Tips and Tricks

28

AudiobookFREE: The Future of a Radical Price by Chris AndersonClick the link above to download the audiobook for free

Best iPod-compatible iTunes alternatives

• Media Monkey (http://www.mediamonkey.com/)

– Difficult to navigate for non-tech users

– Ideal for large, scattered collections

• SharePod (http://www.getsharepod.com/)

– Windows only

– Drag-and-drop operatoin

• Winamp (http://www.winamp.com/)

– No Mac version

– Ability to stream music collection remotely

• Songbird (http://getsongbird.com/)

– No Podcasts

– Mac and PC compatible

http://reviews.cnet.com/8301-12519_7-10104294-49.html

29

Podcasts

• Digital media files released episodically

• Both video and audio formats

• Huge range of topics– TEDTalks, Laugh Out Loud from CBC

Radio, New Yorker: Fiction, The Moth Podcast

30

Demo

Storage Types

32

CD or DVD Hard Drive Flash Memory

33

3-2-1 Backup Strategy

• Three copies

• Two different media (e.g. flash drive and hard disk)

• One copy offsite

iTunes Backup

File > Library > Back Up To Disc

34

Summary

• What is iTunes? Free application to organize and play digital content (e.g. music and movies)

• How to use iTunes? Download from www.apple.ca/itunes Install and create an iTunes Store Account to download content

• Why to use iTunes? iTunes is the standard choice for managing iPods

Bryan Sippel Bryan.Sippel@gmail.com

Slides www.slideshare.com/bsippel

35

Questions?

www.slideshare.com/bsippel

Bryan.Sippel@gmail.com