iPhone Development for Indie Developers

Parveen KalerSmartful Studios Inc

Monday, July 5, 2010

Strong OpinionsPhoto Credit: Sigalakos (Flickr)

Monday, July 5, 2010

Monday, July 5, 2010

1) Market Share

Monday, July 5, 2010

19% 15%

Source: NPD Group

Retail Music Market Share

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NOW (almost) FUTURE?

iTunes Application Store

Monday, July 5, 2010

Fundamentally Different Audience

Monday, July 5, 2010

2) From Game To Product

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• $40

• $20

• $0.99

• FREE (freetoplay.biz)

Price Points That Matter

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Gamecasts- Episodic Content- À la carte

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3) Call To Action

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“If games are to become more than mere entertainment, they will need to use the fundamentals of gameplay -- giving

players challenges to work through and choices to make -- in entirely new ways. The forumula followed by virtually all games is a steady progression on toward victory: you

accomplish tasks until you win. Halo 3, for all its flawless polish, does not aspire to anything more. It does not succeed

as a work of art because it does not even try. ...”

Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.

Monday, July 5, 2010

“ ... Like cinema, games will need to embrace the dynamics of failure, tragedy, comedy and romance.

They will need to stop pandering to the playerʼs desire for mastery in favor of enhancing the playerʼs emotional

and intellectual life.”

Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.

Monday, July 5, 2010

Translation: I Donʼt Give A Shit

Monday, July 5, 2010

Passage: Memento MoriJason Rohrer, Arthouse Games

Monday, July 5, 2010

Monday, July 5, 2010

Summary

• The market size will be huge but different

• Make games that are digestible for iPhone users

• Stop Making Bullshit

http://parveenkaler.com

Monday, July 5, 2010