Mapping the iPhone reception issue over time.

6 weeks of iPhone conversation in brand maps.

October 2010Market Sentinel

Mapping iPhone Reception

We have been working on ways of mapping the conversations around a brand.

We want to show how the contexts of a brand grow and move over time, becoming more or less relevant to the brand’s identity.

To test out methodology, we looked at conversations about iPhone over a six week period.

The maps show how the iPhone issue was propelled to the centre of iPhone discussion, before blowing away quickly.

Mapping iPhone Reception

These maps are based on commentary about iPhone from 14/06/10 – 25/07/10.

• 1,982,563 comments were collected from blogs, message boards, news articles, Twitter and video comments and analysed.

• The size of a bubble is the size of the topic its represents, as a proportion of iPhone conversation.

• The distance of a bubble from the centre of the map represents its average distance in words from the word ‘iPhone.’

Week 1Week 1: 14/06 – 20/06/10

Week 1Week 2: 21/06 – 27/06/10

Week 1Week 3: 28/06 – 4/07/10

Week 1Week 4: 5/07 – 11/07/10

Week 1Week 5: 12/07 – 18/07/10

Week 1Week 6: 19/07 – 25/07/10

Week 1Week 7: 26/07 – 08/08

iPhone ReceptionMap the contexts of your brand.

Learn what the biggest topics of conversation are, and how they define your brand identity.

Track these contexts over time to learn how perceptions are evolving.

To find out more contact Market Sentinel.

www.marketsentinel.com/blog

@marketsentinel

October 2010