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iPhone Strategy by Jason Izatt Izatt International www.izatt.com 1 Wednesday, July 1, 2009

iPhone App Strategy

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Presented by Jason Izatt of Izatt International at the June 2009 iPhone Salt Lake Meeting.

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Page 1: iPhone App Strategy

iPhone Strategy

by Jason IzattIzatt International

www.izatt.com

1Wednesday, July 1, 2009

Page 2: iPhone App Strategy

Izatt International

www.izatt.com

2Wednesday, July 1, 2009

Page 3: iPhone App Strategy

Wonderful world of iPhone

Exciting

Engaging

Fascinating

Frustrating

Confusing

Thrilling

Wonderful

Crazy

Aggravating

Annoying

Marvelous

Profitable

Debt-able

S a n i t y -D e s t r o y i n g !

3Wednesday, July 1, 2009

Page 4: iPhone App Strategy

Topics for Today

Market Research

Pricing/Sales

Updates

Quality Icon

Lite Version

iTunes Reviews

Marketing

Blogs

Social Networks

App Reviewers

Press Releases

Video Demos

4Wednesday, July 1, 2009

Page 5: iPhone App Strategy

If we have time...

What Apple Rejects!

Localization

Sales reports

Accessing foreign App Stores

In-app Ad revenue model (Psst! Don’t do it!)

5Wednesday, July 1, 2009

Page 6: iPhone App Strategy

iPhoneAppQuotes.com

Benefits of Joining

No cost to sign up, no long term contracts.

They verify all leads then send via email

Each lead is sent to only 3 iphone development companies and/or iPhone developers/freelancers.

They advertise and market their services for you, so you can spend more time developing killer iPhone Apps!

[email protected]

6Wednesday, July 1, 2009

Page 7: iPhone App Strategy

Market Research

50,000+ apps: Your idea may be taken!

Clients call in ignorance

Can you build a better Mouse (Tr)app?

Is 20% share enough?

Can you offer a better price point?

Check the Store!

7Wednesday, July 1, 2009

Page 8: iPhone App Strategy

Pricing and Sales

$10 or 99 cents?

Top 100: 46 are 99 cents, 24 are $5 or more

March 2009: 44 were 99 cents, 23 were $5 or more

Price to your audience

99c Puzzle or $10 ToDo?

Leave room to have a sale

New Year’s, Memorial Day, July 4th, Labor Day

Pre-Update Sale, New Update Sale, Fish Sale

8Wednesday, July 1, 2009

Page 9: iPhone App Strategy

Updates

Apps being improved edge out competitors

Provide GREAT Customer Support

Updates can get new release date

More front page time

DO ‘EM!!

9Wednesday, July 1, 2009

Page 10: iPhone App Strategy

Quality Icon

Get a GREAT designer!

Get a GOOD designer!

Get an OKAY designer!

Someone at least better than you are.

10Wednesday, July 1, 2009

Page 11: iPhone App Strategy

Lite Version

Great for “Try before you Buy”

No In-App purchases

“Free apps stay free” - Apple

CANNOT have disabled features

Ad for full feature on About screen

Don’t make it TOO powerful

11Wednesday, July 1, 2009

Page 12: iPhone App Strategy

iTunes Reviews

Great customer feedback

New update features

Clarify description text

Clean-up UI

Manage your reviews

Mark as helpful/unhelpful

Remind customers to post reviews

12Wednesday, July 1, 2009

Page 13: iPhone App Strategy

Marketing

Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc.

Social Networks - post/share links to network groups

App Reviewers - Promo codes

Press Releases - check out prmac.com

Video Demos - YouTube, your website, etc.

The days of just throwing an app on the store and making money are (nearly) over!

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Page 14: iPhone App Strategy

Thank You!

14Wednesday, July 1, 2009