IP MOBILE NETWORKS: YOUR PATHWAY TO PROFITABILITY!

IP MOBILE NETWORKS: YOUR PATHWAY TO PROFITABILITY!YOUR PATHWAY TO PROFITABILITY!

Rami Rahim SVP/GM Edge and Aggregation Business Unitg gg gJuniper NetworksBroadband World Forum Asia 2011

Copyright © 2011 Juniper Networks, Inc. www.juniper.net

AGENDAAGENDA

S t h R l ti F i M bilit R thi k1The Universal Edge Approach2Smartphone Revolution Forcing Mobility Rethink1The Universal Edge Approach2Customer TestimonialsSolutions For The New Mobile Network3 Solutions For The New Mobile Network3

4 Summary4

Copyright © 2011 Juniper Networks, Inc. www.juniper.net 2

THE MOBILE INTERNET HAS FUNDAMENTALLY CHANGED HOW CUSTOMERS USE THE NETWORKCHANGED HOW CUSTOMERS USE THE NETWORK

S t h

500 M1

Smartphone Shipments

Worldwide Smartphone Market Trends

2014

1.8 B2

Internet-connectedMobile Devices

Worldwide Smartphone

1.8 B

Worldwide Smartphone Market Trends

2014

10B+ downloads on Apple App Store3

2B+ video downloads on YouTube Daily4TodaySource: 1Extrapolated from Yankee Group forecast of 475 million smartphones units in 2012, 2Yankee Group – “Data Traffic Growth Drives the Content Delivery Platform Market” Ma 2010 3http //b siness2press com/2010/05/17/ o t be t rns 5 ser es 2bn dail page ie s/


Market”; May 2010, 3http://business2press.com/2010/05/17/youtube-turns-5-serves-2bn-daily-pageviews/, 4http://www.appleinsider.com/articles/11/01/14/apple_begins_countdown_to_10_billion_app_store_downloads.html

3

HUGE INDUSTRY CHALLENGE

L t il f

eman

d

Rich Media Explosion

Long tail of applications

dwid

th D

eB

and

Device = Computer

Time


Time

4

REVENUE AND COSTREVENUE AND COST

Revenue

Dol

lars

Cost

Time


Time

5

WHY CHANGE TO THE NEW NETWORK?

Old Network New Network

Few “Killer” AppsProprietary & Closed

M bil Software Ecosystem• Open• Simple

IPTMobile

Network Voice

• Dynamic• Flexible Integrations

Infrastructure• Fast• Scalable• Scalable• Reliable (SON-like)• Secure• Investment protectionSlow, Limited, Complex


Slow, Limited, Complex

6

UNIVERSAL EDGE: FROM ‘OR’ TO ‘AND’

TODAY

LAN-based technology

Ethernet-optimized Application-specific

Common platformAny access typetechnology Application specific Any service

1st 2nd 3rd

Tyranny of ‘OR’ Genius of ‘AND’

Generation1st Generation2nd Generation3rd

y yReduce cost OR deliver value

Business services OR residential services

Wireline access OR wireless access

Common platform

Any access type

Any servicesWireline access OR wireless access

Basic routing OR stateful services

IP services OR transport

Any services


3RD GENERATION EDGE PLATFORM

Business Metro & Aggregation Data Center Residential Mobile

High availability

High scale mix of managed and OTT services

Comprehensive L3 Feature Set ,Multi-

Protocol, Multi-access

Resilient end-to-endconnectivity with

robust timing

Virtualized MPLS-Capable

collapsed core/edge

LTE-Ready, open for Innovation

High-availability

Video Delivery, Caching, Load Balancing

Security, Firewall, Application-aware Networking, CG-NAT

y, g, g

Management, Policy and Control


THE ALL IP ARCHITECTURAL REQUIREMENTS TO TRANSFORM THE EXPERIENCE & ECONOMICS OF THE MOBILE FUTURETHE EXPERIENCE & ECONOMICS OF THE MOBILE FUTURE

Quality Of Experience

Efficient Use Of Capital

Economics & MonetizationExperience

Seamless HandoffFor “Any G”

Capital

“Any G,” Any Time, Any Where

Monetization

TCO ReductionFor Any G

Superior Multi-Media Performance

Any Where

More sessionsMore capacity

Reduction

Unlimited ServicesFrom Eco-System

No Waiting

p y

No Forklift Upgrades

Increase Revenue

From Eco System

g pg


TREND: MNO’S MAKING BEST OF CLASS PURCHASING DECISIONS TODAYDECISIONS TODAY

IP is the Wire, IP is the Service, IP is the Payload, IP is everything!

Well defined standards in both interfaces and services architectureWell defined standards in both interfaces and services architecture means that interoperability issues are a legacy concern.

IP is the asset! So why trust your most valuable asset to vendors who's primary business is not IP?

Several Major N. American & European MNO’s implementing this approach to their network acquisitions today


approach to their network acquisitions today.10-a

THIS SLIDE IS HIDDEN.

THE NEXT THREE SLIDES ARE PART OF A MULTI-PART

ANIMATION THAT WORKSANIMATION THAT WORKS BETTER AS THREE PAGES WITH

CLICKS.


MOBILENEXT: THE SINGLE SOLUTION FOR ALL YOUR BUSINESS SERVICESBUSINESS SERVICES

The Legacy Network

Internet

Wi FiWi-Fi

VPNMobileNext Broadband

Gateway2G/3G/LTEWiMAX WiFi

CG NATCaching

Corporate Intranets

MX 3D

WiMAX WiFi

RAN Firewall PE Router

Intranets



The Legacy NetworkThe New Mobile Network

Internet

Wi FiWi-Fi

MobileNext Broadband


VPN(x)Corporate Intranet


Gateway

MX 3D

WiMAX WiFi

RANAPN-based VPN’s

UNIV-Edge

Integrated CG business services within corporate

VPNsCopyright © 2011 Juniper Networks, Inc. www.juniper.net

VPNs

11



Internet

Wi FiWi-Fi

Corporate



APN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )

pIntranet

Corporate Intranet


Gateway

MX 3D

WiMAX WiFi


UNIV-EdgeVPN(x)

Corporate Intranet


VPNs

Integration of MPLS VPN services into

mobile GW


VPNs

11



Junos Pulse GatewayInternet

Wi FiWi-Fi

Corporate



APN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )

Intranet

Corporate Intranet

MX 3D RANVPN(x)

Corporate Intranet


VPNs


mobile GW

WIFI offload with secure business

connectivity


VPNs

11

THIS SLIDE IS HIDDEN.

THE NEXT THREE SLIDES ARE PART OF A MULTI-PART

ANIMATION THAT WORKSANIMATION THAT WORKS BETTER AS THREE PAGES WITH

CLICKS.


MOBILENEXT: THE SINGLE SOLUTION FOR ALL YOUR CONSUMER SERVICESCONSUMER SERVICES


Media Flow

Intrusion Detection and Prevention

PCRFControlGateway

Firewall

CG NATPE Router

Caching

InternetMX 3D

Mobile Base

SLB

CG NAT

Video Optimization

GGSN/P-GW Internet

Mobile Base Station Services Complex

Optimization

Rich media optimization & local caching




Media Flow

IMS CoreVoLTECSFB

IPv6 only

PCRFControlGateway

OTT VoIPM2M

MX 3D

Mobile BaseWalled Garden

Internet

Mobile Base Station App Stores

Portal

IPTV


Open platform for easy service innovation




IMS CoreVoLTECSFB

IPv6 onlyMedia Flow

APN(x)

OTT VoIPM2M

PCRFControlGateway

APNAPN(x)

APN(x)

VPN(x)

VPN(x)

MX 3D

InternetMobile BaseWalled Garden

Internet

VPN(x) InternetMobile Base Station App Stores

Portal

IPTV


Open platform for easy service innovation

Broadband ‘always-on’ capacity and scalability


THE NEW MOBILE NETWORK: IP MOBILE NETWORKS: Your Pathway to Profitability!IP MOBILE NETWORKS: Your Pathway to Profitability!

Th N M bil N t k i ll IP

New solutions required to change the

The New Mobile Network is all IP

Universal Edge provides a flexible

New solutions required to change the economics and experience of mobile services

O hit t l h t id

Universal Edge provides a flexible architecture that avoids stranded capital

Open architectural approach promotes rapid service innovation and deployment

The New Mobile Network is about Connecting Everything, Empowering Everyone


UNIVERSAL EDGE FOR NEW MOBILE SERVICES: LOWER TCO, HIGHER ROILOWER TCO, HIGHER ROI

TCO Power ROI

Up to

56%

NGNBroadband

Gateway

ServiceDelivery Gateway

IntegratedVideo

Optimization

PowerUse

56%HigherWith

Universal Edge

36% LowerTCO

56% LowerTCO

36% LowerTCO

79%Less

PowerWithWith

NGN Systems

Validated by ABI Research, February 2011


y , yAssumes operator with 80M subscribers with 21% to 41% smartphones

ARCHITECTURAL EVOLUTIONThe journey from 2G to LTEThe journey from 2G to LTE

Separate voice and data bearers combined

Open standards, no closed interfaces in LTE

Collapsing functions reduces node variants

IP was the service in 2G, now IP is every layer

All-IP flat architecture is the final vision

Voice moved from TDM to VoIP



The Legacy NetworkThe Legacy NetworkThe New Mobile NetworkThe Legacy NetworkThe New Mobile NetworkThe Legacy NetworkThe New Mobile Network

Internet

Wi Fi

Internet

Wi Fi

Internet

Wi Fi

Junos Pulse GatewayInternet

Wi FiWi-FiWi-Fi

Corporate

Wi-Fi

Corporate

Wi-Fi

Corporate

VPNMobileNext Broadband


CG NATCaching

Corporate Intranets



CG NATCachingAPN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )

pIntranet

Corporate Intranet



APN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )

pIntranet

Corporate Intranet


Gateway


GatewayCG NAT

CachingAPN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )



APN(x)

APN(x)

APN(x)

VPN(x)

VPN(x)

VPN( )

Intranet

Corporate Intranet

MX 3D

WiMAX WiFi

RAN Firewall PE Router

IntranetsMX 3D

WiMAX WiFi

RAN Firewall PE RouterAPN-based VPN’s

VPN(x)

Corporate Intranet

MX 3D

WiMAX WiFi


UNIV-EdgeVPN(x)

Corporate Intranet

MX 3D Firewall PE Router

VPN(x)

MX 3D RANVPN(x)

Corporate Intranet


mobile GW


mobile GW

Integrated CG business services

within corporate VPNs


mobile GW

Integrated CG business services

within corporate VPNs

WIFI offload with secure business

connectivity


Technology

IP MOBILE NETWORKS: YOUR PATHWAY TO PROFITABILITY!