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IOI Chicago Lunch & Learn: Building Brand Equity
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© 2012 IO Integration, Inc. All rights reserved.
Building Brand Equity through Marketing AutomationRich Carroll | Sales & Deployment | June 26, 2012
© 2012 IO Integration, Inc. All rights reserved.
Agenda
10:00 AM Marketing Automation Adoption through-out the Organization — Rich Carroll, IO Integration
10:45 AM How Top Brands are using iBrams Technology — Michael Iulo, iBrams
11:50 AM Break
12:00 PM Lunch + Networking
1:00 PM iPad Drawing
© 2012 IO Integration, Inc. All rights reserved.
Print, web and related technology Sales Professional with more than 25 years of experience within the technical communications business.
• Career Highlights
• Designed and deployed a nationwide prepress operation for AOL-Time Warner.
• Extensive experience with major Retail customers.
• Corporate wide deployment of both DAM and workflow automation systems.
• A wicked sense of humor.
Introductions - Chip Norton, IO Integration
3
Chip Norton
Solution Sales
IO Integration
© 2012 IO Integration, Inc. All rights reserved.
Print and web development expert with more than 20 years of experience in the creative technology industry, Rich Carroll has helped some of the nation's largest advertising agencies develop strategies to streamline their workflows and minimize expenses.
• Career Highlights
• Oversaw Leo Burnett's transition to OS X, seamlessly leading 600 employees through the process while avoiding any downtime.
• Managed projects for Dell, Dow Chemical, and the United States Army.
• Presented at the grand opening ceremonies for the Apple Store in downtown Chicago.
• Chaired an Adobe conference in New York and have been invited to speak at trade shows across the country.
Introductions - Richard Carroll, IO Integration
4
Richard Carroll
Technical Consultant
IO Integration
© 2012 IO Integration, Inc. All rights reserved.
Introductions: Michael Iulo, iBrams
5
Michael Iulo
President NA Ops
iBrams
A marketing production and operations expert with more than 25 years of experience, Michael Iulo helps companies streamline their marketing and operations processes so they get higher returns on their marketing budgets, increase capacity without increasing staff, and lower overall marketing costs while improving quality control and staff morale.
• Career Highlights
• Worked at Grey Advertising, KIII, Foote Coone Belding, and Bozell Worldwide.
• Served as the first president of the Xinet Users Group.
• Won a PODi award for Best Practices in Marketing Communications.
• Invited to speak at major university events including PODi, On Demand, The Xinet Users Conference, and the Pageflex Users Conference.
© 2012 IO Integration, Inc. All rights reserved.
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”
— Sergio Zyman, former CMO of Coca-Cola
© 2011 IO Integration, Inc. All rights reserved.
Since the very beginning, bringing innovative thinkers, creative workflows, and digital media technology together is at the heart of what we do. Founded in California by former Xinet, Apple and DALIM executives and partners, IO Integration has been helping companies innovate, automate and resonate with customers since 2001. Fast forward to 2012, and IOI and iBrams partner together with top retailers, agencies, marcom and publishers to design user-centered marketing automation solutions that rapidly deliver branded, localized digital media to any platform worldwide.
© 2012 IO Integration, Inc. All rights reserved.
Publish. Communicate. Collaborate.
IOI Digital Media and Brand Management Solutions
8
Digital Media Management
Online Approval & Workflow Automation
The Swiss Army Knife for Xinet
© 2012 IO Integration, Inc. All rights reserved.
The Best Customers in the World
9
© 2012 IO Integration, Inc. All rights reserved.
The Best Customers in the World
9
Customers
© 2012 IO Integration, Inc. All rights reserved.
Working Together
10
Our goal is to implement digital workflow solutions that streamline your processes and boost your business with a proven four-step process:
© 2012 IO Integration, Inc. All rights reserved.
BusinessProcess Automation
Technology Assessment & Virtualization
ApplicationIntegration & Development
IOI Professional Services-at-a-Glance
11
Professional Consulting
© 2012 IO Integration, Inc. All rights reserved.
BusinessProcess Automation
Technology Assessment & Virtualization
ApplicationIntegration & Development
IOI Professional Services-at-a-Glance
11
Professional Consulting
© 2012 IO Integration, Inc. All rights reserved.
With what you learn here today, you will be able to go back to your organizations and create a business case, achieve support and know how to implement a successful marketing automation solution.
© 2012 IO Integration, Inc. All rights reserved.
DAM, ECM, MAM etc
Storage Gathering Assembly Transformation Distribution Archival Integration
© 2012 IO Integration, Inc. All rights reserved.
End-to-end User-Centered Digital Media Production
IOI Integrated Solutions —Available Anytime, Anywhere, Faster
• User-centered workflows
• Marketing Automation
• Production Efficiencies
• Online Approval and Project Mgt
• Web-to-Print, social, mobile, video
• Brand consistency
• Worldwide, localized content
© 2012 IO Integration, Inc. All rights reserved.
Why IO Integration Professional Services?
We Bring the Brightest Minds in the Business to Your Team
15
Proven Experience
GlobalAccess
Invaluable Insights Superior
Technology
Positive Partnerships
Marketing Automation
Experts
Innovate. Automate. Resonate with customers.
World-class Technical Support
Unparalleled Customer Satisfaction
Top Brands
© 2012 IO Integration, Inc. All rights reserved.
Industry Trends Driving Automation (Donkey Cart to iPad)
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Small Print Shops Multi-national conglomerates
Single format, machine Many formats, multimedia, multi-interface
Public domain Digital Rights Management
Tradesmen Highly skilled, specialized knowledge worker
Manual delivery Automated digital delivery
Customer demand drivenPredictive customer behavior data model and advertising driven
© 2012 IO Integration, Inc. All rights reserved.
Industry Trends Driving Automation (Donkey Cart to iPad)
9
Small Print Shops Multi-national conglomerates
Single format, machine Many formats, multimedia, multi-interface
Public domain Digital Rights Management
Tradesmen Highly skilled, specialized knowledge worker
Manual delivery Automated digital delivery
Customer demand drivenPredictive customer behavior data model and advertising driven
© 2012 IO Integration, Inc. All rights reserved.
Create
Ingest
Approve
PublishArchive
Why Marketing Automation?
© 2012 IO Integration, Inc. All rights reserved.
Why top brands adopt Marketing Automation solutions
1 Greater operational efficiency, increased marketing effectiveness
2 User centered workflows
3 Lower costs
4 Faster time-to-market
5 More extensive marketing reach, customized and targeted communications
6 Few errors and lower business risk
7 Brand consistency and integrity leads to higher brand awareness and loyalty
8 Better customer experience
© 2012 IO Integration, Inc. All rights reserved.
• Step 1: Define objectives, requirements, and success metrics
• Step 2: Analyze current processes
• Step 3: Improve on current processes
• Step 4: Get everyone on board
• Step 5: Refine and innovate
Marketing Automation: 5 Steps to Maximum ROI
19
© 2012 IO Integration, Inc. All rights reserved.
1. Gather and document requirements
2. Consider risk management
3. Determine potential ROI
4. Factor in future investment
5. Proof-of-concept: Pilot
6. Get C-level buy-in
Business case for Marketing Automation
20
© 2012 IO Integration, Inc. All rights reserved.
Identifying key areas for automation
7
• Audit existing workflows, identify structured repetitive tasks
• Identify objective tasks that involve extensive hands-on work
• File production examples: preflight normalization, file resizing, ICC profile checking, saving output to different media
• Job trafficking examples: printing collateral drafts, moving them manually via paper job jackets, collecting approval signatures
• Evaluate benefits, business and technical requirements: will automation streamline collaboration, improve visibility, reduce output errors, lower costs?
© 2012 IO Integration, Inc. All rights reserved.
Getting to “yes” with senior management
Marketing AutomationSells itself
Know your audience
Automated workflows
Streamline production
Motivation CFOCMOCFOCIO
Mitigate risk
Cross-media digital
publishing
Available anytime,
anywhere
Disaster recovery
Increased brand
compliancy
Grow revenue
Reduce errors
Reduced IT & production
costs
© 2012 IO Integration, Inc. All rights reserved.
• Get help from the experts?
• Brings neutral assessment of your business and technical processes and assistance in defining objectives, requirements, and success metrics
• Expert implementation, training, and ongoing support and guidance in an ever-changing tech landscape
• Vendor selection considerations:
• Deep knowledge of creative industries as well as the technology solution market
• Years of experience implementing systems for top brands and leading agencies, publishers, and printers
• A rigorous methodology that spans discovery, design, deployment, and delivery
• Commitment to delivering on schedule and on budget
13
Tools for success - considering outside expertise
© 2012 IO Integration, Inc. All rights reserved.
Thank you! Resources – Learn more• Microsite
• Case Study
• Video