Upload
daniel-rabinovich
View
2.743
Download
3
Embed Size (px)
DESCRIPTION
Investor Day presentation
Citation preview
Technology
Daniel Rabinovich (CTO)
Agenda
Technology Foundations
Quick look into some of the things we’ve been doing
Some of the next steps
In 2010, we announced a deep technology overhaul
Took no shortcuts. Spent a year rewriting our platform.
Decoupled
& Open
Monolithic
& Closed
Code
Infrastructure
Data
Team
Orders API
View Item Paage
Listings API
Users API
One Cell Exploded
Split MELI into 500 interconnected “cells”
MELIProperties
MobileApps
DesktopApps
3rd PartyWebApps
BackOffice
From a Website to a Platform
One common API
Agenda
Technology Foundations
Quick look into some of the things we’ve been doing
Some of the next steps
Continuous iteration on the Buying Flow
Home Page
Search VIP Checkout
Eyetracking report: two user “types”
Searchers Browsers
New Home PageFresh content
Recalculated every hour
Social contentMost shared items on Facebook
“Local” Daily DealsLocal Coupons Integration
Your activityLast searches, last vieweditems, answered questions
InstallmentsIn all HP items
Simple Reg formTriggers a lightbox55% of total Regs
Content expansionIn all widgets
Facebook pluginsYour friends who liked
MELI as an endorsment
Continuous iteration on the Buying Flow
Home Page
Search VIP Checkout
Per-query optimization for millions of different queries
Search Optimization
Search / Corrections
Correcting 10%+ of the traffic, constantly growing
Same correction libraries for both Core Marketplace and Advertising
Continuous iteration on the Buying Flow
Home Page
Search VIP Checkout
New View Item Page –Pictures, Speed & Information Architecture
Previous View Item Page New View Item Page
VIP – Larger Pictures (Zoom)
Vertical VIPs – Motors
Vertical VIPs – Real Estate
Iteration on Buying Flows
Home Page
Search VIP Checkout
New Registration – Friction Reduction
Old Registration New Registration
EASY AND FAST
Better conversion with lightbox
Less information required
Captcha in suspicious cases
Automatic email correction (hotmal.com: hotmail.com)
Checkout: First Time Users example
Previous CC form (Full Screen) New CC Form (within the VIP)
Agenda
Technology Foundations
Quick look into some of the things we’ve been doing
Some of the next steps
Social x 3
Credit to Paul Adams Global Brand Experience Manager, Facebook
1. Traffic Generation (Core Marktplace)
Social contentMost shared items
on Facebook
Facebook pluginsYour friends who liked
MELI as an endorsment
1. Social Content on MercadoLibre
1. Facebook Stores (MercadoShops)
Mobile app was officially launched on Oct, 5th
Payments “off platform”
Checkout process takes place on a “lightbox” without leaving merchants site
Shipping
Ensure a consistent experience regardless of which seller user bought from
Verticalize the experience
1. Self2. Partners3. Open
Open the Platform
Healthy platform progression:
Wrapping up…
Rebuilt our platform from scratch – accelerated innovation
New state-of-the-art checkout “on” and “off” platform
Launched Mobile apps
Working on Shipping & Verticals
Opening our Platform
Technology
Daniel Rabinovich CTO