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Investing in Datacentres. Where are the opportunities in CEE?
Outsourcing IT have become a necessity in any organization with significant IT infrastructure. As companies look to reduce costs, for example data center collocation is being looked at as a viable option.
Major drivers for the market include an increasing need for reduce costs and increase security.
IT managers are struggling to keep abreast with growing capacity needs while working under the constraints of tightened budgets and energy efficiency initiatives.
Hence, companies are expected to increasingly adopt colocation and increased security is expected to be a major driver for the growth of the data center Colocation market over the next five years.
Executive summary
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Industry professionals expect strong data center growth to endure well into future
source:: Mortenson 2014 "Trends in data centers"
14%
49%
17%
20%
5 years
5 - 10 years
10-20 years
20 years
How long will the strong growth of Data Centers last?
Growth Trends: The Future Of Data Centers
Europe Data Center Colocation market revenue is estimated to grow from $7,59 bln in 2014 to $15,55 bln in 2020 at a CAGR of 12.71%.
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What is driving strong DC growth?
Data Centers are no longer a part time or a side component. They have transitioned into primary points of engagement and information exchange with employees, partners, and customers in today's interconnected world.
Cost reduction has become a primary objective and companies are more than willing to
achieve this through collocation. The market of Data Center Colocation has substantial opportunities and is expected to see considerable growth in the coming decade.
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Source: Mortenson 2014 "Trends in data centers"
Poland’s advanteges
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Perfect location fo data center services: • Steady and relativly cheap energy • Safe and reliable business location – 10. Place in global Data Center Risk Index • Freecoling - great temperature profile • Modern infrastructure – for example Beyond.pl Data Center 2 • Global connectivity • Wide range of managment services included in data center scope of services
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Source: Data Centre Risk Index 2013, Cushman&Wakefield
Safe and reliable business location
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Facebook Data Center Redmond, Oregon US temperature profiles vs Beyond.pl Data Center, Poznan Poland
Free cooling
Poland IT market
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According to IDC: off all Eastern European countries, Poland with €5.5 bln has the largest IT market value. Czech Republic comes second (€3,139 bln), followed by Romania (€1,479 bln) and Hungary (€1,335 bln). Market growth of software and IT services in 2011-2015 is estimated to be 7.2% per annum. According to Kapsch BusinessCom opinion about Polish IT sector is „the most dynamic in the region of CEE”
Poland IT market
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According to the report, the Centre for Retail Research, Poland stands out the highest in Europe, growth in ecommerce market value, which in 2010-2011 was 33.5% The PMR Raport "E-commerce in Poland 2014" shows that in 2014 industry revenues exceeded PLN 27 bln. That's about PLN 3,5 bln more than last year. Over the last 5 years, the number of Internet users interested in e-commerce has increased from 13 079 701 to 17 727 596, an increase of 36%, while the number of Internet users increased in this period by 30%.
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Such a large and emerging market need a proper, reliable data center infrastructure. In 2014 whole CEE data centers sector is approx. 300,000 m2 of gross space. 36% of it is accounted for Poland In 2014 Poland's DC services market value was $0,5 bln and an increase of 15.6% year by year. /PMR „Data center raport 2015’/ In other hand, nowadays there is only 36 DC providers in Poland. For comparison: only in London area you have 71 DC’s, in Frankfurt – 50, Amsterdam accounts for 38
Europe's Colocation market worth by sector
Segment Solution 2014 2020 (estimation) CARG
BANKING finance systems, SAP 1,74 3,77 13.71%
MANUFACTURING SAP, e-commerce 1,86 3,67 12.01%
TECHONOLOGY R&D, Big Data 1,14 2,42 13,42%
ENERGY finance systems, Big Data 0,46 0,93 12.71%
HEALTHCARE Big Data, SAP 0,3 0,66 13,79%
CENTRAL/LOCAL GOVERNMENT Big Data 1,37 2,81 12.81%
ENTERTAINMENT AND MEDIA content, gaming 0,15 0,4 17.56%
OTHERS e-commerce, gaming 0,57 0,88 7.58%
Source: Mordor Intelligence / scale: bln $
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Market analysis: Financial services
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There has been a data explosion in banking and financial services sector. To make use of the data being collected through various data points and improve upon customer satisfaction, European banks are increasingly employing services of Colocation providers to store and analyze complex data. Financial services sector has a market share of 23% of the Europe Data Center Colocation market. The market size of this segment was estimated to be $1.74 bln in 2014 and is projected to grow at a CAGR of 13.71% for the forecast period to reach a total market value of $3.77 bln The market will continue to experience growth with increase in e-transactions.
Market analysis: Manufacturing
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So far manufacturing enterprises have implemented six sigma and lean programs to optimize their business processes. But with technological advancements and increasing competitiveness, it has become necessary for the enterprises to adopt solutions which can help in reducing the complexity of production processes and correct process flaws. This is being addressed by taking the services of IT Outsourcing services providers. With a market share of 25%, manufacturing is the biggest segment in data center Colocation market. With more and more manufacturing enterprises adopting big data analytics solutions and cloud computing, the demand will grow European economy is improving steadily. Improving manufacturing sector and rising consumer confidence will drive the product sales and demand for various products, leading to augmentation in demand for ICT services.
Market analysis: Technology
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Technology sector constitutes 15% of the Europe Data Center Colocation market. Technology sector is also one of the major contributors to the European economy. With improving economic scenario this segment will witness high growth and increased spending towards Information technology solutions.
Market analysis: Healthcare
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Healthcare industry is undergoing transformation. Information technology has now become a vital part of the industry. ICT services have become a critical component in delivering quality and accurate patient care. The demand thus created is also facilitating the requirement for efficient IT outsourcing. Growing adoption of cloud computing and big data analytics solutions, like healthcare analytics and clinical analytics will drive the market growth.
Market analysis: Media
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The current market size of this segment in market is estimated to be $0.15 billion and will reach a total market value of $0.40 million by the end of 2020. The compound annual growth rate for the forecast period is 17.56%, which is highest among all the industry verticals. Media industry has undergone transformation change. High resolution movies require huge space. Petabytes of data is being generated while shooting of a film. Huge budgets are allocated for producing an animated, sci-fi or other genre motion pictures to being the sequences closer to reality.
What are the business requirments?
Buiness impact
Professional data center provider close this gap
Current State:• Business
continuity• Technical
environment• Bare colocation
outsourcing• Half-way cost
optimalization
Business Requirments:• Elastic SLA levels• Incident handling• Cost levels• Enviromental
impact
Actual level Expected level
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Abaout Beyond.pl
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Beyond.pl provides a full range of IT Infrastructure Services for business development since 2005. It distinguishes itself on the market thanks to a complex approach towards its customers’ IT needs.
TOP 3 Poland Data Centers Providers and No1 quality leader
First Carrier Neutral Data Center
National Cloud Computing leader: private - biggest VMware & Hyper V infrastructure for private clouds; public - first public cloud In Poland, 1 400 days online www.e24cloud.com by Beyond.pl
The only one data center provider with managed services
Beyond.pl case studies and customer credentials
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Beyond.pl provide first Poland's cloud infrastructure for SAP implementation. Client’s benefit: 50% savings on project
Beyond.pl colocate first CEE’s PoP 4 Tbit for Tier1 carrier Client’s benefit: safe and reliable service distribution point for emerging markets
and lots of others:
Infrastructure: Beyond.pl Data Center 1
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Beyond.pl Data Center 1:
• Online since 2007• Five Tier 1 carriers• Direct connections with backbone networks
from leading carriers • Two independent meet-me-rooms
for network services
Infrastructure: Beyond.pl Data Center 1
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• Early Smoke Detection Systems: VESDA• Fire suppression system certified for EU use, based on neutral gas • Redundant Power Supply System• Two independent switch rooms with dedicated UPS systems • Independent cable routes and power buses • Fuel tanks with 36h reserve, refiling „under load” from external tanks• Highly efficient precise air conditioning system• Two cooling buses• Cooling distribution monitoring and control• Biometrics and Multi-area access control• CCTV, 24/7/365 surveillance• Two independent Support Teams on site (infrastructure and technology)
High security
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Beyond.pl state-of-the-art infrastructure for supporting business continuity processes has been designed to comply with TIA-942 Tier 3 specifications and with key international requirements.
Beyond.pl takes a systematic approach to continuously improve our customer satisfaction, internal processes and consistently provide services that meet customer and regulatory requirements
Beyond.pl facilities supports PCI DSS requirements for security management, policies, procedures, network architecture, software design and other critical protective measures
Infrastructure: Beyond.pl Data Center 2
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Infrastructure: Beyond.pl Data Center 2
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Over 12 000 sq m state-of-art data center under construction : opening February 2016
• Total Capacity: 1 600 racks • Power supply 14 MW• PUE < 1,1 • The only ANSI Certified TIER IV facility in POLAND
„[…] Beyond.pl Data Center 2 is Poland’s bigest and most innovative colocation facility […]”
Perfect connection
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InternaBonal carriers • Level3 -‐ PoP 4 Tbit • TeliaSonera -‐ PoP • Cogent -‐ PoP • RETN -‐ PoP • InterRoute -‐ PoP Regional carriers • Orange Polska -‐ the biggest operator in Poland (naAonal
ring) • NeAa -‐ second biggest operator in Poland (naAonal ring) • Exatel -‐ the most important carrier in banking
telecommunicaAons (naAonal ring) • T-‐Mobile -‐ the biggest mobile operator in Poland (naAonal
ring) • Hawe -‐ the biggest dark fiber connecAons supplier in
Poland • Poznań Internet Exchange -‐ created and operated by
Beyond.pl
Beyond.pl Data Center 2: ANSI Certified TIER IV facility in POLAND
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Difference between Tiers
Tier 4: “Fault tolerance”
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Beyond.pl Data Center 2 is the only ANSI Certified TIER IV facility in POLAND
The highest level of guarantee that a data centre can provide, with 99.99% availability.
ANSI/TIA-942:2014 is a quality standard for data centers that represents worldwide consensus from industry leaders on data center design and build.
Equipment and facilities in a data center on Tier 4 have the capacity and capability for carrying out any scheduled infrastructural activity without interrupting the critical IT load. Fault tolerant functionalities of infrastructure also make it possible to withstand at least one worst-case failure without the critical IT load being affected. This necessitates distribution paths that are active simultaneously, typically in a system + system configuration
